Apple released four new television ads Sunday starring the iPhone 4’s FaceTime video-chat feature. The well-produced commercials were enough to melt the hardened-hearts of tech bloggers. But will they help Cupertino compete with the Mountain View mauler, Google?
Long known for its memorable commercials, ranging from its initial 1984 spot introducing the Macintosh, to its long-running and recently-ended “Get a Mac” series that poked gentle fun at Microsoft, Apple has been a master at commercials. The first, “Meet Her,” shows a grandfather being introduced to his grandchild via FaceTime. Another helps a child show off a new braces-filled smile, while a third uses the iPhone 4 video-chat feature to reassure a girl about a new haircut. The fourth uses FaceTime to break the news of a long-desired pregnancy.
“The ads are pretty effective–not too mawkish and very simple–delivering a clear product message about FaceTime, perhaps the iPhone 4’s most marketable feature,” All Things Digital‘s Kara Swisher writes.
[Apple Commercials, ATD, and Fortune]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
