They’ve been out for the last few days, so you’ve probably already seen one or both of the two new TV spots where Apple hops in to aid AT&T. The ads attack rival carriers by flaunting the iPhone’s ability to perform 3G-related activities while on a voice call, and end with the question “Can your phone, and your network do that?” Then the AT&T logo then flashes on the screen in a show of solidarity right before Apple’s.
The ads follow strong assaults on TV by Verizon designed to exploit what it believes is a weak chink in the iPhone’s shiny armor, namely AT&T’s 3G coverage.
But the ads also follow one early indication that young men are deserting the iPhone en masse, as reported by CoM in a previous post.
So, are these ads a show of strength? Or is Apple feeling the heat?
