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Apple’s big Fitness+ expansion makes it stronger than ever

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Apple Fitness+ expands in two big ways
Millions more people can get in shape with Apple Fitness+.
Graphic: Apple

Apple is adding new language options for Fitness+, its subscription workout service. Hundreds of workouts and meditations will be digitally dubbed into Spanish and other languages. In addition, Fitness+ is expanding to 28 new markets around the world.

The expansion should broaden the appeal of a service voice that reportedly hasn’t found many customers so far.

Fitness+ becomes easier to access as Apple widens its support

Fitness+ is Apple’s subscription workout service that pairs guided video classes shown on iPhone, iPad or Apple TV with real-time metrics from subscribers’ Apple Watch to create an immersive, personalized exercise experience. It offers a wide range of workouts led by professional trainers and updated regularly with new sessions and themed programs.

The service is mostly in English, and it supported other languages only through subtitles. On Monday, Apple announced hundreds of Fitness+ workouts and meditations will be digitally dubbed with a generated voice in Spanish, German and Japanese, with more dubbed episodes added every week.

Fitness+ gets a wider rollout as Apple opens the service to more users

Apple also announced on Monday the service’s largest expansion since it was unveiled five years ago. Fitness+ will expand to 28 new markets — including Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and more — on December 15. It’s launching in Japan in early 2026.

That raises the total to 49 countries and regions around the world where subscribers can access the service’s 12 different workout types — including Strength, Yoga, HIIT, Pilates, Dance, Cycling, Kickboxing, and Meditation.

The service also just got a new music genre: K-Pop.

Needs to find a second wind

“Through its seamless integration across Apple devices, Fitness+ has helped inspire users to live a healthier day,” said Jay Blahnik, Apple’s vice president of Fitness Technologies. “From seeing real-time, personal metrics right onscreen with Apple Watch or AirPods Pro 3, to the ability to bring the service with you wherever you go on iPhone or iPad, we’re delivering unmatched motivation to users. We couldn’t be more excited to bring this experience to even more users around the globe with our biggest expansion yet.”

While Apple sounds upbeat about the service, a recent report claimed it “suffers from high churn and offers little revenue upside.” The company is supposedly working hard to increase the service’s customer base. 

Fitness+ costs $9.99 per month or $79.99 per year. New subscribers typically get a one-month free trial, while those who buy an Apple Watch get a three-month free trial.

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