In case Apple needed more of a pat on the back, comScore has reported that the company was the fifth most-visited retailer on Black Friday. Apple is the only individual product brand to make it so high on the list.
Sitting behind the likes of Target, Best Buy, Wal-Mart and Amazon, Apple’s success on Black Friday is unprecedented.
comScore reports:
“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added Mr. Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”
In a statement to AllThingsD, an analyst from comScore noted that this is the first time Apple has been in the top five retailers for Black Friday:
“Apple has not historically been in the top five — in fact, this is the first time I can remember,” said Andrew Lipsman, an analyst at comScore, who added that Apple was “nipping at Target’s heels,” registering only a few percentage points lower in overall traffic.
comScore bases its figures on Apple’s online and physical store presence. Calculated sales include digital downloads, such as apps and music.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
6 responses to “Apple Was The Fifth Most-Visited Retailer On Black Friday [Report]”
I love Apple products. I HATE the Apple Store. Bought my son a MacBook Pro in August and it is a lemon. He took to store in New Orleans when it would not boot up. They erased all of his data but told him fixed. 2 weeks later it locked again. This time he was home and took him to store in Cincinnati. The “genius” at the Genius Bar merely went through a checklist of things to try and disregarded everything we said had happened in the past. Now it has been shipped to a technical center. Everyone in the store was rude and condescending. At least pretend to care, right?
Only 5th?
I have entirely opposite experiences with the Apple Stores in 3 different cities: Glendale, CA; Pasadena, CA; and Tampa, FL. The people at all of these locations have been routinely friendly, pleasant and genuinely helpful over a period of many years. If anyone at the store is rude to you or is not giving you the service you need, immediately ask to see the store manager and tell him/her about it. He/she will quickly get you to someone who can actually help, and will go out of his/her way to make sure you’re satisfied. On the very few occasions I’ve run into problems at an Apple Store, asking to speak to the manager ALWAYS got me nearly instant service and help, and the person who was rude or incompetent can then be retrained or handled accordingly. So, leave off the HATE of the Apple Store and do the smart thing by simply asking for the manager.