In case Apple needed more of a pat on the back, comScore has reported that the company was the fifth most-visited retailer on Black Friday. Apple is the only individual product brand to make it so high on the list.
Sitting behind the likes of Target, Best Buy, Wal-Mart and Amazon, Apple’s success on Black Friday is unprecedented.
comScore reports:
“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added Mr. Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”
In a statement to AllThingsD, an analyst from comScore noted that this is the first time Apple has been in the top five retailers for Black Friday:
“Apple has not historically been in the top five — in fact, this is the first time I can remember,” said Andrew Lipsman, an analyst at comScore, who added that Apple was “nipping at Target’s heels,” registering only a few percentage points lower in overall traffic.
comScore bases its figures on Apple’s online and physical store presence. Calculated sales include digital downloads, such as apps and music.
