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Apple Studies Geo-Tagged iPhone Ads, Coupons

By

@Apple Insider
@Apple Insider

Future iPhones may be able to flash ads for theater discounts or suggest a burrito special in the neighborhood as you head out of the office at lunch time.

Geo-tagged ads and coupons would zap themselves to iPhone users a number of ways, including RFID, Apple Insider writes.

The Cupertino company applied for a patent this week titled “System and method for providing contextual advertisements according to a dynamic pricing scheme.”

If the price (or timing) is right, users could make buys at kiosks or use coupons or discounts from their smartphones.

Here’s how they described it in the application:

“If the submitted advertisement… provides a coupon for food at a restaurant, the submitting advertiser… may include an indication that the advertisement… is directed to food sales, times of day when meals are popularly served, a GPS location of the restaurant, keywords that may relate to the restaurant in an Internet search, how weather may affect the use or non-use of the coupon in the advertisement…, etc.”

Via Apple Insider

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