After commemorating its 10th anniversary in retail earlier this year, it seems Apple retail now has another impressive milestone to celebrate, having welcomed over 1 billion visitors into its retail stores worldwide.
The information was revealed to Australian electronics retailer Current.com.au, who contacted Apple’s PR team to confirm the opening of its eleventh store in Australia — set to open this Saturday in Penrith, New South Wales.
Apple Retail has been in business for 10 years. During this period, we have had over 1 billion visitors through our doors, many of whom are new to the Mac, as the Apple Store is the best place to learn about all the latest products from Apple.
Apple’s first retail store opened in Washington DC in May, 2001, and 10 years on the company has over 330 stores across the world. But what makes Apple’s retail stores so popular?
Well, in addition to its extremely favored products, Apple believes its customer service is most important to its success:
Service is the hallmark of every Apple Store and the response from customers has been overwhelming. We had over 1 million customers sign-up for our Personal Setup offering last quarter alone.
Apple intends to increase its number of retail outlets with an additional 33 stores by the end of its financial year on September 25 — that’s a new store roughly every three days.
[via The Next Web]
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
8 responses to “Apple Retail Stores Have Welcomed Over 1 Billion Visitors in 10 Years”
The cube photo-I thought that store was being remodeled? As for popularity I have noticed since Apple isn’t such a cult item anymore (remember when saying you owned an Apple computer was like a crime) the service seems to be slower and less friendly.
That’s the Sydney City Apple store on George St.
I’m in Toronto, Canada and have noticed a huge decline in the quality of customer service at Apple stores. It seems that in the attempt to keep up with the demand, they have completely forgotten that hiring the right people and then properly training them is key. Most new customer reps seem to be unqualified for the job in addition to lacking basic customer service skills.
More Geniuses.