httpvhd://www.youtube.com/watch?v=Qd_IDvDMeQE
The “Get A Mac” series may be over, but Apple’s app-centric iPhone campaign is still as effective as ever. In the latest ad, “Shopper,” a husband explains how he used his iPhone 3Gs and the RedLaser price comparison app to get his wife a new espresso maker.
Unlike other iPhone ads, this one is unique in that it focuses on a sole app, but these ads still really hit the right note to me: they’re down-to-earth messages aimed at the every man focusing on the one indisputable thing the iPhone still does better than every other smartphone out there: software.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
