httpvhd://www.youtube.com/watch?v=Qd_IDvDMeQE
The “Get A Mac” series may be over, but Apple’s app-centric iPhone campaign is still as effective as ever. In the latest ad, “Shopper,” a husband explains how he used his iPhone 3Gs and the RedLaser price comparison app to get his wife a new espresso maker.
Unlike other iPhone ads, this one is unique in that it focuses on a sole app, but these ads still really hit the right note to me: they’re down-to-earth messages aimed at the every man focusing on the one indisputable thing the iPhone still does better than every other smartphone out there: software.
