Apple was named one of the top 10 U.S. Internet brands for November, according to ratings analysis firm Nielsen. The umbrella of Apple sites or applications attracted 62.1 million people, placing it in tenth place. People spent one hour and 18 minutes on average using Apple sites, according to the research.
Google, Microsoft and Yahoo were ranked in the top 3, pulling 155.5 million, 137.2 million and 131.4 million Internet viewers, respectively. At more than six hours on average, fourth place Facebook had the longest-lingering audience.
Cupertino was ranked in ninth place in overall U.S. online brands, beating out Internet retail giant Amazon. Google, Yahoo and Facebook were ranked as the top three U.S. Internet brands, according to Nielsen.
The news follows a series of accolades for Apple. Apple’s “Get A Mac” was named best advertising campaign of the decade by AdWeek. Apple CEO Steve Jobs is a finalist as Time’s “Person of the Week.” In November, Jobs was also named “CEO of the Decade.”
[Via Nielsen]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
