Despite expectation Amazon’s tablet could challenge the iPad, analysts aren’t setting the bar too high for immediate sales. Indeed, the internet retailer will sell just 2 million of its 7-inch devices for the remainder of this year, one Wall Street expert suggests.
Just 6.4 million of the 7-inch color tablets will be sold for all of 2012 – just 1.5 million of the 10-inch versions, according to Barclays analyst Anthony DiClemente Tuesday morning. To put that in perspective, Apple is expected to sell 48.7 million iPads in 2012.
In August, we reported on a Wall Street Journal article suggesting Amazon could introduce an Android-powered tablet in September for about $299. However, today’s analyst note does not carry the concern that came with tablet attempts by larger PC makers, such as HP or cell phone manufacturers, such as RIM.
When HP and RIM both flopped in tries to attack the iPad’s dominance, the two companies lost face, along with shareholder confidence. However, Amazon’s meager expectations for its tablet bid are viewed more as a cottage industry for the retail giant. The Kindle, for example, is expected to net 21 million units sold, according to one report. Still, the Kindle and any tablet will remain a fraction of Amazon’s income. The low expectations allow Amazon to tinker with the design and its marketing strategy without the high pressure and bright lights of a company that has huge pressure to produce a knock-out blow.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
13 responses to “Amazon Could Sell 2M Kindle Tablets This Year [Report]”
you know, this AmPad is the only non iPad tablet I’m interested in seeing. Really looking forward to seeing what their fork of Android, is going to bring to the table.
agree
I just got a $829.99 iPĂĄd2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prices at places like Walmart or Bestbuy. I sold a 37″ HDTV to my boss for $600 that I only paid $78.24 for.
I use BĂŹDFiRsT. COM
How about 500,000 tops for a color tablet with a 7″ display that competes against the Nook Color.
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you wish, amazon
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Nook Color Android-based tablet/eReader from Barnes &
Noble has been on the market for over a year and sold millions of units at
$250. Gives Flash, apps, videos, color magazines and ebooks with video inserts,
and the best anti-glare coated screen on the market. Technology
“leader” Amazon is finally catching up with the book store company by
copying their device.
Kindle only supports eBooks in its proprietary AZW format.
Nook, on the other hand, supports both DRM-protected and DRM-free ebooks in
ePub format thus it supports ebooks from B&N store, from any other DRM-free
source on the web, and from public libraries.
If you walk in with the Nook to Barnes & Noble store,
you’re allowed to read any available eBook for free while in the store via free
provided in the store Wi-Fi.
Nook Color has several apps that already come with the
device (Pandora Internet radio, QuickOffice, etc.) and hundreds of other apps
are available for download. Also, you can use the Social Settings screen to
link your NOOK Color to your Facebook account and your Twitter account. You can
also import all your contacts from your Google Gmail account. Once you have
linked to Facebook and Twitter and set up email contacts, you can lend and
borrow books, recommend books, and share favorite quotes with your friends. Nook
store has over 2 million of paid books and about the same number of free public
domain books.