Adobe is apparently cranking up the prices for its Photography bundle of applications. But don’t worry: it’s only increasing by 100%.
Adobe’s website is now listing $19.99, rather than its previous $9.99, for the monthly subscription cost for Photoshop CC, Lightroom CC, and Lightroom Classic. The company claims that it is testing out new pricing options.
In a statement to PetaPixel, Adobe said that:
“From time to time, we run tests on Adobe.com which cover a range of items, including plan options that may or may not be presented to all visitors to Adobe.com. We are currently running a number of tests on Adobe.com.”
The new pricing includes a boost in inclusive cloud storage per month. Under the old pricing, users got 200GB per month, compared to 1TB per month under the new $20 option.
The $9.99 per month option for Adobe’s Creative Cloud bundle was first offered in 2013. At the time, it was described as being a limited offer, but its popularity caused Adobe to keep it ongoing. For now, it’s still possible to contact Adobe sales on the phone (866-493-4989), through the website’s online chat, or via this page and receive the old $9.99 monthly pricing.
However, it seems unlikely that this will stick around as an option for too much longer.
Happy weekend, everyone!
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
