There’s a new king in town.
According to mobile advertising company AdMob, Apple’s iPhone OS now accounts for fifty percent of worldwide smartphone traffic on its networks, increasing its share from 33 percent just a year ago.
The iPod Touch is also a huge winner: although it’s not a smartphone, the iPod Touch lead AdMob’s Mobile Internet Device (MID) traffic, their biggest source of network growth over the last year.
The venerable but aging Symbian OS was the main loser in Apple’s market gains: the smartphone OS plummeted from 43% in February 2009 to a mere 18% in 2010.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
