Mark Richardson of Ragus Media has created the cheery, oddly sentient iMac choir commercial concept that Apple hasn’t bothered to. It’s fun, but man, do I ever hate the music. Think Apple will buy it and put it in production like the CSS ad?
Via Gizmodo
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
