Mark Richardson of Ragus Media has created the cheery, oddly sentient iMac choir commercial concept that Apple hasn’t bothered to. It’s fun, but man, do I ever hate the music. Think Apple will buy it and put it in production like the CSS ad?
Via Gizmodo
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
10 responses to “Ad-maker Mocks Up Cheery Holiday iMac Spot”
Probably not. I think the success of the CSS ad was the catchy tune. I chose this music because it was utterly ridiculous and silly. The ad really isn’t designed to sell Apple, it was created as a test of the unique multilight capabilities of Maxwell Render. (http://www.maxwellrender.com) I’ll be the first to admit that if Apple picked up the idea I’d be thrilled, but I find it highly unlikely.
Seriously, does any other company have as many ads made for them for free than Apple does?
Apple pays for the ads… and so far there has only been one, apple would never in NEVER buy this, if they did I would burn all of my apple products and cross over to the Micro-side.
Am I the only one who saw this video and thought “Big money, no Whammies…no Whammies…STOP!”
Apple wouldn’t use this ad because you can’t even tell they’re iMacs unless you’re looking carefully or you know what you’re looking for. An ad is kinda useless if you don’t even know what it’s for.