Nexia's Matt McGroven says his company's app makes home automation appealing to consumers, not geeks, and soon we'll all be controlling our homes from iPhone screens.
LAS VEGAS — We’ve heard the same story for years: the revolution in home automation is just around the corner! And yet, despite the hype, it still hasn’t arrived. But talk to vendors at CES, and they say it finally is just around the corner — thanks to the iPhone.
The iPhone finally gives ordinary consumers a bunch of good reasons to automate their homes, beyond the geeky thrill of turning on the sprinklers from the couch. For example, it can alleviate the universal anxiety of worrying about the stove when away on vacation. Paired with a connected-range (there are several on show here at CES), your iPhone can you tell you if the oven is on, and then let you switch it off.
The best evidence that home automation has arrived is that the nation’s home builders are finally including home automation technology in many new homes as standard. Lennar Homes, the third biggest home builder in the US, is making home automation standard in more than 20,0000 new homes this year, said Matt McGroven, marketing leader of Nexia, a San Francisco-based home automation company.
Nexia makes an app that works in conjunction with a Home Bridge ($60 on Amazon) and service ($9 a month). With 70% of users on iOS, Nexia controls a wide range of automated products, from nannycams to lighting, locks, thermostats, and dozens of others.
“You can do a bunch of cool and genuinely useful things,” he said.
With the growing internet of things — everything is getting connected, from locks to fridges, ovens and even crockpots — users will be able to do things like pre-heat the stove on the way home with a frozen pizza. McGroven acknowledged that it sounds silly and trivial now, but will soon become universal and second nature. Especially with better software.
The Nexia app, for example, includes preset buttons for “home,” “away” and “vacation.” It turns off the lights, locks the doors and turns down the thermostat with a single click. Extra buttons are easily customized for things like “movie night” or “date night” — you can guess what that might entail.
The Nexia app also has an easy-to-program system that uses an “if this, then that” schema that can be strung together into complex sequences of actions.
“Our strength is depth,” said McGroven. “It’s a crowded market, but our competitors are only about breadth. We’re go to a much greater depth.”
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
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