1Password, a popular third-party password manager service among Apple users, will soon cost significantly more. The company plans to raise prices for both individual and family accounts by as much as 33%.
After the increase, 1Password’s individual subscription will cost $47.88 yearly, while the Family plan will rise to $71.88 annually.
1Password raises subscription fee for individuals and families
Apple offers a standalone Passwords app in iOS and macOS. It can safely store your login credentials, passkeys and verification codes in one place and sync them across devices — all at no extra cost. But 1Password is a popular alternative, offering additional features. This includes a more robust autofill experience, advanced sharing options and vault management.
For all the features 1Password offered, its $35.88 yearly subscription fee for a single user felt justified. But the new price hike, which goes into effect on March 27, 2026, is a lot harder to digest. The new pricing for individual and family plans are as follows:
|
Plan |
Old Yearly |
New Yearly |
Increase |
% Increase |
|---|---|---|---|---|
|
Individual |
$35.88 |
$47.88 |
$12.00 |
~33% |
|
Family |
$59.88 |
$71.88 |
$12.00 |
~20% |
In an email to its existing subscribers informing them about the price hike, 1Password says that while it has “grown substantially in value and capability, our pricing has remained largely unchanged for many years.” This is true, as the password manager has not raised its subscription prices in at least the last five years. It also highlights several features rolled out in the last couple of years, such as enhanced Watchtower alerts, expanded recovery options and new phishing protections.
Price hike comes into effect in March
If your 1Password subscription renews before March 27, 2026, the company will bill you at the current rate. Any renewal on or after that date will reflect the new pricing.
If you are an existing 1Password user and unhappy with the price hike, consider switching to Apple Passwords. While it’s not as feature-rich, it nails the basics. Otherwise, you can consider BitWarden or Proton Pass. You can easily export all your data from 1Password before swtiching.
Rajesh has been writing about consumer technology for over a decade, with a strong focus on iPhones, Macs and Apple’s ecosystem. He enjoys digging into Apple software updates, hardware changes, and discovering new Mac apps that make work faster and more enjoyable.
9 responses to “1Password price increase makes Apple Passwords look better”
This huge price increase is not worthy to the quality of 1Password. To me, it feels more like greed. As a long term paying 1Password user, this was for the tipping point. I moved to Proton Pass. Hopefully Apple will increase its Passwords app with more features this year so I can start using that.
I’m sticking with 1Password, even with the price increase. Honestly, I’d still consider it worth paying even at double the price because the feature set is on another level. Apple Passwords works for simple needs, but it’s nowhere near the same product if you rely on advanced features and broader compatibility.
I’m not happy with the price increase, but there’s no way I would move away from this superb product. It is worth its weight in gold.
Or the free (and cross-platform / browser) Bitwarden?
Five year static pricing is commendable. It does have difficulty working consistently with Safari in all profiles. I use Brave mostly. I like 1Password better than alternatives.
I’m gonna renew my renewal is due before the pricing increase, so our family will get another year. However, during that year, I’m definitely going to export my data into Apple passwords and start playing with it to see if I can use it enough to meet my needs. But it sounds from reading comparisons that Apple has a long ways to go to even come close to the functionality of 1Password. And if Apple was smart, with this 1password price increase, they’d be making major strides in the next 6 to 12 months to catch up.
They did send me an email saying surprise. I’m definitely not happy about a 33% price increase. I don’t use enough features to make it worth the price but it’s better than Apple’s password app
I started using PasswordSafe last century. I compiled the source code and ran it on various machines with different OS’s. I now use a version written for Macs, iPhones, and iPads that doesn’t charge a bloody subscription. What the family and I have saved over the years, has probably paid for this ipad. Apple passwords looks like another worthy alternative to paying endlessly.
I’m out. Can’t justify the price increase