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1Password price increase makes Apple Passwords look better

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1Password and Apple Passwords in Spotlight on iPhone 15 Pro Max
Time to jump ship?
Photo: Rajesh Pandey/CultofMac

1Password, a popular third-party password manager service among Apple users, will soon cost significantly more. The company plans to raise prices for both individual and family accounts by as much as 33%.

After the increase, 1Password’s individual subscription will cost $47.88 yearly, while the Family plan will rise to $71.88 annually. 

1Password raises subscription fee for individuals and families

Apple offers a standalone Passwords app in iOS and macOS. It can safely store your login credentials, passkeys and verification codes in one place and sync them across devices — all at no extra cost. But 1Password is a popular alternative, offering additional features. This includes a more robust autofill experience, advanced sharing options and vault management. 

For all the features 1Password offered, its $35.88 yearly subscription fee for a single user felt justified. But the new price hike, which goes into effect on March 27, 2026, is a lot harder to digest. The new pricing for individual and family plans are as follows:

Plan

Old Yearly

New Yearly

Increase

% Increase

Individual

$35.88

$47.88

$12.00

~33%

Family

$59.88

$71.88

$12.00

~20%

In an email to its existing subscribers informing them about the price hike, 1Password says that while it has “grown substantially in value and capability, our pricing has remained largely unchanged for many years.” This is true, as the password manager has not raised its subscription prices in at least the last five years. It also highlights several features rolled out in the last couple of years, such as enhanced Watchtower alerts, expanded recovery options and new phishing protections.

Price hike comes into effect in March

If your 1Password subscription renews before March 27, 2026, the company will bill you at the current rate. Any renewal on or after that date will reflect the new pricing.

If you are an existing 1Password user and unhappy with the price hike, consider switching to Apple Passwords. While it’s not as feature-rich, it nails the basics. Otherwise, you can consider BitWarden or Proton Pass. You can easily export all your data from 1Password before swtiching.

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