As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.
Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
