As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.
Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
8 responses to “Apple Releases Official Version of Amateur iPod Touch Ad”
Having watched them both for the first time just now, I’ve got to do my best Larry David impression. Pretty, pretty, pretty good. I’m glad they kept the song and the little touch at the end where the Apple logo throbs to the beat. Playful.
The original ad is better than the Apple one. The original one moved the images a bit faster and the finger movement was more pronounced and more cool in a nonchalant way. The Apple one changes images on an exact schedule and is slightly longer. The original one has more of a random feel to it. The Apple one polished over that.
They softened, or smoothed over the word “sex” in the Hot, Hot Sex line…didn’t they?
Superb! He is a great guy who I met, totally by coincidence at the Leopard launch – pics here of the man himself – http://theappleofmyi.com/blog/…
Cheers,
Jon