Not everyone is convinced that Apple’s iWatch would be a success, and you can add Swatch’s CEO, Nick Hayek, to the pile of detractors.
Hayek says that he doesn’t think the iWatch will be a revolutionary device, because your wrist can’t handle a display big enough to interact with. But despite Hayek’s aversion to the iWatch, Apple’s reached out to him over the years for help on materials and watch batteries.