Apple has issued an EFI firmware update to its mid-2010 13-inch MacBook Pro which enables Lion Recovery over an Internet connection, allowing users to reinstall the latest OS X operating system onto their machine without the need for physical recovery media.
Apple first announced its incredible new Thunderbolt interface technology way back in February of 2011. Combining PCI Express and DisplayPort technology into a serial data interface, Thunderbolt allows for up to 20Gbit/s transfer rates, as well as the ability to daisy chain multiple devices, all in a tiny form factor that can fit even in the MacBook Air’s slim housing.
As usual, with Thunderbolt, Apple was at least a year ahead of the rest of the industry… and that’s not hyperbole. Only now are Acer, Asus and Lenovo getting ready to put Thunderbolt in their ultrabook offerings.
LAS VEGAS, NEVADA – Although most of Intel’s ultrabook presser was a wash for Mac fans, the chipmaker did drop one extraordinarily interesting slide, showing exactly how Apple could make its next MacBook Air redesign almost 66% thinner. Holy crap. Here’s how Apple would do it.
LAS VEGAS, NEVADA – Hundreds of tech journalists are huddled in the Galileo Showroom at the Venetian Casino this morning to hear the latest from Intel, and surprise surprise, Intel wants to talk about ultrabooks… the ultra-slim laptop form factor that the whole PC making industry is hoping will save them from being eaten at both ends by the iPad and MacBook Air.
Unfortunately, after all is said and done, most of what Intel had to offer to PC makers were a grab bag of gimmicks.
For years we’ve heard a lot of hype about SSDs and how they’re going to change computing, but their progress has been slow, and the masses have been getting impatient. Well CES 2012 will be the start of SSDs officially entering into mainstream use thanks to Apple Inc. The best purchase I made in 2011 was when I replaced my MacBook Pro with the new 11″ MacBook Air. Not only is the MacBook Air lighter than any laptop I’ve owned, it’s also powerful enough to do some really awesome things I’d never thought possible on a miniature computer (like playing graphic intensive games like Star Wars the Old Republic). Most of these technological marvels are all thanks to Apple’s inclusion on SSDs in the MacBook Air lineup. Of course, Apple didn’t invent the SSD, nor were they the first company to use them, but they’re responsible for bringing SSDs to the masses at an affordable price.
Just how important is the iPhone to U.S. carriers? Verizon’s financial chief provided some insight Wednesday, announcing the provider sold 4.2 million Apple smartphones during the holiday fourth quarter. While the October launch of the iPhone 4S likely spurred many of those purchases, the cost is a smaller profit in exchange for hefty data contracts and a piece of the Apple halo.
In late 2010, after years of abstaining from entering the netbook market, Apple finally succeeded in transforming the MacBook Air from a disappointing promise of laptops to come into a machine that revolutionized ultraportables the same way the iPhone revolutionized smartphones and the iPad revolutionzed tablets. Not only was the MacBook Air as thin as a samurai sword and about as small as a 12-inch netbook, it had the performance of a beefier laptop thanks to the inclusion of a proper CPU, dedicated GPU and ubiquitous flash storage… all at a sub-$1000 price point.
Overnight, the MacBook Air finished what the iPad had started and almost completely killed off netbook demand once and for all. Now all of the gadget makers who had previously been counting on netbook sales to boost their bottom lines are trying to catch up with Apple. But as usual, they’re about a year late.
What does this mean for CES 2012? Expect to see ultrabooks, ultrabooks and more ultrabooks.
Like its Black Friday shopping event held for those in the U.S. and other Western territories back in November, Apple is set to celebrate the Year of the Dragon with a shopping event on January 6 for customers in China/Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and the Philippines.
The company promises the one-day sale will provide “amazing iPad, iPod, and Mac gifts for everyone.”
Wow! 2011 has been one of the most interesting years in recent memory for Apple Inc. Of course the death of Apple’s co-founder, Steve Jobs, stands out as one of the most important events of the year for Apple, but there have been a load of other stories too that have made 2011 a very memorable year for the fruit company. From one controversy to the next, to record-breaking earnings, and new products, Apple has plowed through 2011 with a steady determination to be the best technology company on the planet. Only one device underwent a redesign (the iPad), while other form factors stayed the same. Instead of focusing on making pivotal leaps forward with hardware, Apple’s main focus of 2011 was to fortify their strong foundation in the software game.
Here’s Cult of Mac’s look back on the Apple in the year 2011.
Were you very good this year? Did Santa spoil you, and did you find yourself opening up a brand new Mac under the Christmas tree this morning? Congratulations, we’re jealous… but not so jealous that we aren’t eager to teach you how to get started with your new Mac, so you can enjoy it from day one.
In this handy guide, we’ll take you through initial setup; teach you some awesome tweaks that’ll enhance your OS X experience; introduce you to some of the best apps the Mac has to offer; and tell you about some great accessories that you just shouldn’t be without.
Here’s our guide to setting up your new Mac the right way.
2011 has been Apple’s most incredible year left. Heck, they’ve released more revolutionary products in this year alone than most companies manage in a generation. So we knew it would be difficult when we asked you to help us choose Apple’s best products of 2011. Now the results are in, and we’ve whittled the list down to just the finalists. Check out the finalists below, then help us choose just one of them that we’ll declare to be the best Apple product of 2011 in next week’s Cult of Mac Best Of 2011 awards.
Mission: Impossible – Ghost Protocol hits theaters everywhere tomorrow. Surprisingly, the movie actually got really good reviews and is positioned to be one of the top movies of the holiday season. We went and watched the film this weekend at IMAX and enjoyed the dose of big-budget popcorn entertainment that reminded us how huge action movies used to be a lot more fun than the annoying and cringe-worthy action flicks that hit the screen en masse nowadays. Thanks a lot Michael Bay.
The success of Mission Impossible 4 shouldn’t come as a huge surprise though to anyone who is familiar with the director Brad Bird. Having worked at Pixar for a number of years, Bird has directed popular films such as The Iron Giant, Ratatouille, and The Incredibles, as well as leading the creative teams behind Toy Story 3 and Up. Being a Pixar alum, Bird had the opportunity to work with Steve Jobs and remarks that, “he wasn’t about making something that was going to be cool next week, he was about making something that was going to be cool 100 years from now.”
As a fan of Apple, Bird places Apple products throughout his newest movie and uses them as tools for Ethan Hunt and his team to do some really awesome stuff. Here’s some of the coolest uses of Apple technology in Mission Impossible 4 (we’ll try and keep the spoilers at a minimum).
The rumor is now official: Apple, the world’s largest consumer of flash memory, has paid $500 million for consumer-grade flash memory maker Anobit. The move solidifies Apple’s supply of solid-state memory used by the iPhone, iPad, iPod and MacBook Air. The half-billion dollar price tag tops the inflation-adjusted $472 million acquisition of NeXT back in 1997.
Apple is relatively unscathed by the recent Thailand flooding which threw for a loop PC makers more dependent on hard drives. That’s the word from Wall Street analysts who say Apple’s move to flash memory saved the Cupertino, Calif tech giant from the fate of Intel.
For only the second time in recent memory, Apple has used its pile of cash to buy a hardware company and threaten survival of another tech industry. Reports say Apple is ready to spend up to $500 million to acquire Anobit, an Israel-based flash memory maker already used in the iPhone, iPad and MacBook Air. It probably didn’t hurt that the purchase could free Apple’s reliance on its courtroom buddy Samsung.
It had to happen: Apple’s workhorse, the iMac, is expected to relinquish its title as best-selling all-in-one computer in 2012. What with its success in smartphones, tablets and notebooks, Apple appears ready to throw the PC industry a bone — a very limited one, however.
Sales of the iPhone and Mac are topping analyst expectations for the holiday quarter, eating into Android marketshare. On the flip side, despite reaching new record sales, iPad demand is described as “a little light,” one analyst told investors Wednesday. In the kind of bad news rivals could only hope to have, iPhone demand continues to outstrip supply and those soft iPad figures are partly due to increased interest in another Apple product: the MacBook Air.
Your next MacBook Air should support a total of three displays at once via one Thunderbolt connection, according to a leaked roadmap of Intel’s plans for its Ivy Bridge processors in 2012.
With Apple’s next-generation laptops primed to sport Intel’s Ivy Bridge silicon, it’s very likely that future MacBook Airs and Pros will be able to support two external displays plus the MacBook’s built-in screen.
If imitation is the sincerest form of flattery, then this Chinese imitation of the MacBook Air is the biggest compliment that Apple has received in a long time. Cleverly called the “AirBook,” this feat of design plagiarism looks exactly like Apple’s MacBook Air.
Costing only $499, the AirBook possesses many similarities to Apple’s notebook, but there some crucial differences. Did we mention that it runs Windows?
Despite being caught in Apple’s vise-like iPad and MacBook Air grip, Acer continues on with the belief there must be a market somewhere remaining for netbooks – maybe China. Monday, the head of the company’s China operations said “emerging markets” could boost vanishing profits. On Monday, the head of the company’s China operations said “emerging markets” could boost vanishing profits. In other words, everyone else may think netbooks suck, but they’re still good enough for those third-world citizens who don’t know any better.
While rumors surrounding a 15-inch MacBook Air have been circulating for a number of months now, we had no idea when Apple might be gearing up to launch the new device. Sources “from the upstream supply chain” are now reporting, however, that the 15-inch ultraportable will arrive during the first quarter of 2012 as part of a completely refreshed MacBook Air family.
Apple famously keeps its Black Friday deals a closely guarded secret until the day of the event. But thanks to a leaked sales pamphlet from a “trusted tipster,” we already know where the Cupertino company will be slashing prices, with savings to be made on the iMac, MacBook Air and MacBook Pro, iPod nano and iPod touch, iPad, and plenty of accessories.
This is a cute little stocking stuffer for the narcissistic Mac fangirl in your life: the MirrorBook Air, a $12 hand mirror that looks just like a tiny, palm-sized MacBook Air. Get it now before Apple C&Ds it, which they will, but hopefully not before Christmas.
After Apple finally converted its entire Mac lineup to AMD, SemiAccurate is reporting that Apple is switching back to NVIDIA as the graphics chip supplier for the upcoming MacBook Pro model in 2012.
While the report doesn’t specifically say why Apple is planning its move back to NVIDIA, it looks as though the rumored MacBook Pro refresh for 2012 will include NVIDIA graphics and possibly the Intel Ivy Bridge processor.
The biggest shopping day of the year is fast approaching. This Friday, countless retailers all over the U.S. will be slashing prices for Black Friday, causing a frenzy amongst shoppers who cannot wait to spend some of their hard-earned cash on discounted goods.
Apple famously recognizes the event by discounting some of its hottest products in the Apple online store for one day only, with savings to be made on new Macs, iOS devices, iPods, and even the latest accessories for your beloved Apple gadgets. This year will be no different, so based on the past few years’ reductions, here’s what to expect at the Apple online store on Black Friday.
