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iPhone gaming: a lack of controls?

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I’ve been a gamer for a very long time. I distinctly remember my dad helping me to play one of the earliest Space Invader units by lifting me up (what with a diminutive version of your correspondent not being able to see the screen properly) and then pretty much instantly regretting it (what with me being rather heavier than he realized). I’ve devoured games on ZX Spectrums, Commodore 64s, BBC Micros, Amigas, PCs, Macs, and consoles from Atari, Nintendo, Sega, Microsoft and Sony. And although today’s gaming landscape is clearly significantly more conservative and homogenized than that of the 1980s or early 1990s, there are still many gems lurking amongst the dross.

It’s curious to see Apple again taking interest in games. Few will remember the disaster that was the Pippin, a joint production with Bandai that rightfully made #22 on a top 25 worst tech products of all-time list by PC World, and Macs have never really been at the forefront of gaming, with users typically forced to pick up two-year-old PC games at current PC-game prices.

With iPhone, there’s a feeling things might be different this time. Right from the start, Sega was extolling the virtues of the device, demoing a highly competent version of Super Monkey Ball, and reports suggest spec-wise that Apple’s hardware rivals Sony’s PSP and Nintendo’s DS, which are the only two mobile gaming platforms worth a damn. Also, Jobs claims a third of the first wave of applications on the AppStore will be games.

My concern is that the genius of Apple’s lack of physical controls for most applications (thereby enabling context-sensitive controls and keyboards) might be its undoing in the games world. Jailbroken iPhones offer emulators of classic consoles, but the lack of tactile controls renders them borderline unplayable, and although the iPhone’s accelerometer and touch-screen will force (some) developers to create unique and innovative products, there’s a real risk iPhone as a gaming platform will remain a seriously niche concern, by virtue of lacking a D-pad and other ‘standard’ controls.

Some might argue that iPhone’s unique controls can only be a good thing, using Nintendo’s Wii and DS consoles as ‘proof’. But while both of those devices have proved staggeringly popular, they offer alternatives to developers. Yes, you can wave the Wii remote around like a loony, or draw on the DS touchscreen, but more typical control methods are also catered for. And it’s pretty obvious that some developers try to shoehorn unwieldy control systems into games (a shocking number of DS games require hateful microphone-based controls at some point) on such consoles because they can. But with the iPhone, they will sometimes have to.

Looking at iPhone gaming demos to date, there’s already a split between games such as Super Monkey Ball using iPhone to fashion highly intuitive controls via tilting, and more traditional games being hamstrung, leading to having to ‘jolt’ your iPhone upwards to make a character jump. A quick glance around the web suggests I’m not alone in wishing iPhone catered for all, rather than those with an ‘accelerometer and tilting’ fetish. One Mac user created a mock-up of a PSX-style controller for iPhone, and the people over at icontrolpad.com (pictured right) have prototyped a device that almost turns iPhone into a PSP-style handheld console.

Unfortunately, any devices along these lines are likely to be limited to jailbroken iPhones—at least for the foreseeable. But here’s hoping Apple takes these ideas on board. For while I’m all for innovation and playing something new, it’d be a shame to restrict iPhone to certain types of games, simply by not giving developers access to a full range of controls, tactile or otherwise.

iPhone 2.0 Firmware Emerges

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The iPhone 2.0 firmware update is available from Apple, according to both The Unofficial Apple Weblog and MacRumors. Though a check at the page devoted to the AppStore in Apple’s iPod Touch section indicates the firmware is “coming soon,” MacRumors found this link to the firmware in Apple’s xml files.

WARNING: before you go clicking on that link and downloading the firmware to your iPod Touch or your first gen iPhone, note that the firmware will wipe your device on install.  Apple posted the following notice:

“Normally if you choose to update, the iPhone or iPod touch software is updated but your settings and media are not affected. If your device currently has a software version prior to 2.0 (1.x) and you are updating to software version 2.0 or later, all data on your device will be erased in order to perform install the new software. In this case, iTunes will offer to create a one-time media backup of your device depending on what content is on your device and what content is stored in the iTunes Library you are connected to. You should ensure that you have enough free space on your Mac or PC to accommodate a backup that matches the capacity of your iPhone or iPod touch (4 GB, 8 GB, 16 GB, or 32 GB) if you proceed with the this backup.”

We recommend you wait a few more hours for the “official release” of the 2.0 firmware. As “Auntie TUAW” noted, it’s not a good idea to go poking around on Apple’s servers to download random files for installs. Keep checking the Official Release link for updates.

Counterpoint: “Hello”, Don’t Change the Design

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Pete’s post yesterday, “Hello: Macs Are About to Get Interesting Again“, was pure Mortensen: articulate, insightful, well researched, and on the topic of Apple needing to change designs, dead wrong.

While the Macbook / Pro line as well as the MacPro’s are essentially indistinguishable from their predecessors, that’s not necessarily a bad thing. It’s a design philosophy that has powered BMW and Mercedes for a good long while. To that end, other than adding bling to satisfy a generation of new money rappers, Rolex has never fundamentally changed the design of the Datejust, Daytona, or Day/Date (aka President) watches.

The point: A classic is a classic.

Watch a television program. The majority of the time they show someone working on a laptop, it’s a Macbook Pro. Sure, it might have a Pear or an Orange on the back, and sometimes a nasty sticker of some sorts, but it’s identifiably a MBPro.

When a product’s design is raised in the cultural consciousness to be synonymous with the artifact it’s portraying (eg MBPro = Laptop), it becomes the archetype for that artifact. It means that whenever a consumer goes laptop shopping, their mental image for a laptop is of a Apple Macbook Pro, and any other purchasing decision they make will be an explicit compromise from the archetype.  This is not just a crazy theory of Leigh’s, Apple’s sales figures in the high-end laptop space prove this out.

Apple has attained this rarified place in the minds of consumers, with both the iPod and Macbook Pro lines. That is the very LAST time to fundamentally change a design.

Rhapsody Takes on iTunes, Offers Free Albums on New Store

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More evidence of the primacy of digital downloads in the music distribution business: Rhapsody announced today it will offer DRM-free MP3 downloads in a $50 million effort to wrest market share from Apple’s iTunes, which earlier this year became the largest music retailer in the United States. As part of its marketing launch, the first 100,000 sign-ups to the store until July 4th get one album for free, according to Gizmodo.

Previously known for its subscription-based music streaming service, Rhapsody is partnering with Verizon Wireless to offer music downloads on mobile phones and will also be the music store back-end to MTV’s music Web sites and iLike, one of the most widely used music applications on the social networking site Facebook.

Describing their strategy as “Music Without Limits,” Rhapsody executives tacitly recognized the necessity of selling music that can be played on iPods, Apple’s industry-leading digital music player. Said company Vice President Neil Smith, “We’re no longer competing with the iPod, we’re embracing it.”

WALL*E and Apple: A Match Made in Heaven

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I had the great fortune to attend an early screening of WALL*E, Pixar’s latest feature film, on Tuesday night. And, like just about every Pixar movie ever, it’s absolutely phenomenal. As much as I love Apple, I have to admit that the output of Steve’s other company is a lot more consistently excellent. Even more wonderfully, WALL*E is filled with references to Apple. It’s a fun bonus in an already great film.

Lots of people have remarked that Apple Design Chief Jonathan Ive was involved in designing EVE, the sleek, white, glossy robot that WALL*E falls in love with. As much as she resembles an older iPod, however, the cleverest thing about EVE is that she appears to have no seams in her surface, though they appear when she lifts her arms. There’s even one scene (pictured) where WALL*E tries to find her hand while it’s in locked position, and he struggles to find the gaps — an obvious reference to the notoriously difficult-to-open iPod or iPhone.
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But the Apple references run deeper. Every morning, WALL*E opens up a solar array in order to charge himself up for the workday to come. Hilariously, as soon as he reaches 100 percent power, the classic Mac booting chime goes off. And it’s definitely the older sound — it’s quite tinny. I’d bet they taped it off of a Quadra rather than a current Mac.

One last Apple reference: WALL*E’s favorite way to unwind is to watch an old VHS tape of the Barbra Streisand movie Hello Dolly (it’s OK; it is actually totally weird, if in a sweet way). But that tape then plays through a circa 2006 video iPod, which WALL*E then magnifies with an enormous lens into a projection screen.

WALL*E: Come for the love, stay for the Apple in-jokes. What could be better than that?

Pictures via About.com

iPhone 2.0 Software Will Support iTunes Remote Control App?

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Since I first got an iPod, way back when Discmen roamed the earth, my fondest wish has been that I could use it as a quasi-remote control for my stereo. I could point it at a set of speakers, scroll through my music library, press the center button, and — BOOM! — music would pour forth.

Besides a few experiments with an iTrip, however, this has been wishful thinking. Until, perhaps, the next few weeks. MacRumors claims that the Read Me file for a developer release of the imminent iTunes 7.7 will finally make this dream real (well, provided you have a computer hooked to your stereo):

Use iTunes 7.7 to sync music, video, and more with iPhone 3G, and download applications from the iTunes Store exclusively designed for iPhone and iPod touch with software version 2.0 or later. Also use the new Remote application for iPhone or iPod touch to control iTunes playback from anywhere in your home — a free download from the App Store.

It’s pretty typical Apple to offer a few unannounced features on major operating system upgrades, but this one is incredibly welcome. Using the WiFi built into the iPhone and iPod Touch is a natural for this, and it’s much more convenient than using the (let’s face it) fairly inadequate Apple Remote. I just hope it will work with Front Row and AppleTV…

iPhone Finds the Magic Number

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Photo by Das Kaninchen

In the blizzard of numbers being tossed around concerning the much-anticipated debut of iPhone 3G, the most significant one could be the price of the phone itself. As Pacific Crest consumer electronics analyst Andy Hargreaves notes, sales of both Apple’s iPod and Sony’s PS2 gamestation saw exponential gains in the wake of being offered below $200.

Aidan Malley reports for AppleInsider on the explosive growth anticipated for new phone sales in the coming year. “The relationship [between price and sales] is shockingly consistent,” Hargreaves says. “At average prices above $200, Apple never sold more than [6 million] units in a rolling four-quarter period. At prices below $200, Apple never sold fewer than [8 million].”

Should Apple fulfill even industry analysts’ most modest sales expectations, savvy decision-making in the company’s sourcing and supply-chain business units could translate into much higher margins on the 3G models than those seen with the original iPhone, all of which adds up to very good news for Apple investors and shareholders.

What Price iPhone 3G, AAPL Stock?

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Steve Jobs saw fit to ballyhoo the price reduction for the iPhone 3G when he announced it at WWDC earlier this month, calling his newest release “twice as fast at half the price.” On the surface of it, $199 for the 8GB and $299 for the 16GB versions seems a grand gesture from the company that charged the phone’s earliest adopters $599 for the 8GB model.

It wasn’t long before plenty of people had figured out that, when the true costs of not only buying the phone but putting it into service with AT&T were factored in, the 3G model is actually a bit more expensive than iPhones purchased after the initial price reduction to $399 for the 8GB model last September.

Jobs Claims PA Semiconductor Will Make iPhone, iPod Chips

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Steve Jobs made an interesting disclosure to the NY Times yesterday while talking about the remarkable Grand Central technology in Mac OS X Snow Leopard that will allow programmers to get more power out of multicore computers and also to use GPUs for additional performance. In the midst of such talk, he announced for the very first time the reason that Apple purchased processor-maker PA Semiconductor in April.

“PA Semi is going to do system-on-chips for iPhones and iPods,” he said.

Many had speculated that future iPhones could run on Intel silicon, or that PA Semi had been purchased just to recruit some of its talented engineers. Steve says otherwise. Apple’s getting into the mobile processor game. Two years from now, all our iPods and iPhones might be running on their hardware. And if PA’s stuff is as good as everyone says, such exclusive hardware could maintain the competitive advantage that software already offers the iPhone.

iPhone 3G: the day after

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Now the dust has settled, and the excitement has waned, it’s possible to calmly reflect on yesterday’s iPhone announcements. Only the excitement hasn’t really waned, and the only reason the dust has settled is because I can’t run to the nearest O2 shop and grab an iPhone 3G yet.

Ultimately, Apple delivered. Most of the rumor bridge went away satisfied, with the revamp being lighter, more efficient, and including both 3G and GPS support. Yes, the camera is still rubbish, and the lack of a front-facing camera still irks some, but most people are happy with the upgrade. (Well, apart from the idiots web-wide who are rattling on about HOW UNFAIR it is that Apple had the audacity to release a new iPhone when they bought one JUST LAST WEEK, and how APPLE IS EVIL, and so on.)

Also, the pricing rumor turned out to be pretty much spot-on. The iPhone’s going to ship with a price-tag of just $199 (for the 8GB model—the 16GB model is an extra hundred bucks), and so even with the still fairly hefty monthly contract, it’s now a lot more affordable. Clearly, Apple is gunning for market share (its estimate of 10 million iPhones sold by the end of 2008 now looks remarkably achievable), to get its platform ingrained in people’s minds as the obvious choice for anyone after a smartphone.

From a British standpoint, things are looking even more rosy. I recently bitched about Apple’s over-the-odds charging in Europe, and it seems someone was listening. Not only is the new iPhone priced in a straight US dollar-to-Sterling conversion (I was expecting $199 to become £139, truth be told, not £99), but also Brits retain existing tariff pricing (reports suggest AT&T’s raising its prices), and get a new tariff at the £30 mark (even if its minutes and texts allocations are both utterly miserly). Handily, existing iPhone owners forking out £45 or £75 per month also get the new iPhone as a free upgrade.

The only disappointing thing is that I now need something else to complain about. Ideas on a postcard…

UPDATE:  Confirmation about AT&T’s price-hike suggests that there’s still something to complain about, at least if you’re in the US. Despite the hardware price-drop, the overall contract cost for the 8GB phone is now an extra $40 over two years. If anything, this makes the pricing in the UK even more surprising. Still, perhaps Apple will actually be able to sell some iPhones in Britain now.

Tutorial: How to Sell your iPhone Online

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It’s iPhone upgrade season. With the deluge of iPhone 3G rumors convincing just about everyone that now might be a good time to dump the old phone, in anticipation of getting one of the new models, here’s a tutorial to help you sell your iPhone safely, and get the best price.

Hot Tip: iPhone 2 Features Detailed — 3G, GPS, 2xRAM, Thinner, Better Battery and Only $200

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UPDATE: RE: the comments below. I Photoshopped the image above for illustrative purposes. It’s not a spy shot. Also, my tipster said the iPhone will be subsidized, but he didn’t specify whether the subsidy will come from Apple, AT&T, overseas carriers, or all of the above. I can only guess that Apple will sell the iPhone 2 at a loss — to customers and carriers — and recoup the cost from monthly subscriber charges.

I just got a hot tip from a programmer at a major software publisher who claims to have seen the specs for the iPhone 2. This is unconfirmed, but according to the tipster, the iPhone 2 will be announced by Steve Jobs at Apple’s WWDC on June 9, and will much offer more for much less — and be thinner to boot. The iPhone 2 will have:

  • 3G
  • GPS
  • 2 x memory (16GB and 32GB)
  • 22 percent thinner
  • Better battery life

The tipster says Apple will subsidize the iPhone’s price to better compete with RIM’s Blackberry. The London Times is reporting the same thing — that the iPhone will cost about $200 in the UK when it goes on sale in July.

OS X Video Director Looking For Help On Next Apple-Themed Viral Project

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Dennis Liu, creator of the clever OS X-themed music video that went viral last week, is looking for help with his next Apple-themed video.
On May 9, Dennis posted a music video he’d made for indie band The Bird & The Bee featuring his OS X desktop and dozens of applications. The video, featured below, has been viewed more than 600,000 times and written up on scores of blogs and websites.
Eleven days later, the video has earned Dennis several job offers and offers of work from Yahoo, Microsoft and HBO, he says. According to Dennis, the highlights of his “crazy” week are:
– Ranked #1 viral video at www.viralvideochart.com for 1 week.- Head nods from several known Hollywood producers and directors.- Talks to getting a manager/agent at a major talent representation agency- NYU, USC, and Berkeley requesting the video to show their film/new media students.- E-mails from major corporations, including marketing directors and employees of Yahoo, Microsoft, HBO, Pixar, Disney, and of course Apple.- Invited to screen at film festivals world wide, from the UK to Australia- Bird & the Bee enjoyed the video, going to their NYC concert in June 2nd.- An apple store manager in IL showed all her employees the video as an example to artfully show the power of the macs to customers.- The author of “Stickies” wrote to congratulate, as well as a lead developer of OSX. https://mooseyard.com/Jens/2008/05/stickies-makes-its-music-video-debut/- Many, many, many start-ups/unknown musicians looking for a director to shoot their next video/ad.
Dennis works at the NY ad agency BBDO, and used to work out of Saatchi & Saatchi NY shooting viral videos. More about Dennis here.
Next on the horizon, Dennis says he’s looking for help shooting another Apple-related viral. He writes:
“I have another really cool idea, very different from this one – but still with enormous viral potential for Apple. Would take probably twice as long to make, but could be very cool. But am trying to decide whether it’s worth the amount of work… especially when it’s all by myself. If there is a next time, I could appreciate a hand….”

You May Already Own the Most Powerful Portable Gaming Device

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Okay so I’m breaking my own rule about not writing about the iPhone

John Gruber’s article here, where he details the relative power of the iPhone as a computing platform, got me wondering how the god-phone’s specs lined up against my favorite portable device of all time, the Sony PlayStation Portable. Right now, the PSP is the premier portable gaming and entertainment platform, but once you check the specs of the two devices, it’s pretty clear that this is likely to change.

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From a pure specs perspective, the iPhone just slams the PSP. Of course, there is no telling how games will actually play, as they will have to compete for resources with all of the other things the iPhone does (like being a phone), but all in all it ought to be pretty respectable, and this is just iPhone v1. Expect the next generation of iPhone to have even more impressive specifications.

What, no er… uh… buttons you say?

Uh… yeah. That will tend to impact our ability to play any kind of action games on it.  But that’s not a hard problem to overcome, one need only look towards the Wii, and all the innovative ways they’ve used motion on that platform, to get a glimpse at how a creative bunch of developers might use multi-touch. Additionally, a gaming controller that the iPhone just snaps into and connects via iPod dock or Bluetooth, would be so easy to engineer, that someone has probably designed one in the time it took you to read this sentence.

Being the last guy on the planet not to own one of these, I’m actually pretty excited about the possibilities.  I live by one simple rule when it comes to gaming platforms, if you can play GTA on it, I’ll buy it. Are you listening, Rockstar?

MacWorld: Forget the Mac Pro, Buy an iMac

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Macworld has some interesting, contrarian advice about buying a Mac these days.

A couple of years ago, pro users would never consider a low-end iMac or MacBook portable for work: it just wouldn’t be powerful enough.

But because Apple is using powerful dual-core Intel chips across its entire line, the difference between machines is blurring.

After running a battery of tests, MacWorld concludes that for most people, a new iMac or MacBook Pro is good enough — pro, power users included. The savings add up to $1,000 or more.

… for most mainstay applications, the high-end iMac and MacBook Pro models are plenty fast (the 3.06GHz build-to-order iMac even beat the Mac Pro in some of our tests). Even Adobe Photoshop, a heavy-duty program that conventional wisdom has long argued should be run only on a high-end system, works acceptably well on just about any Mac (unless you’re editing gigantic files).

R2-D2 DVD Projector With iPod Dock

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A new limited-edition, Europe-only R2-D2 DVD Projector now has an integrated iPod dock for projecting the Star Wars saga onto your living room wall. Earlier versions of the Artoo didn’t have an iPod dock. The projector is limited to 4,000 units, and costs € 2799 — about $4,300.The dock is compatible with the 1G and 2G iPod nano,* and 5G iPod with video.*(Facts corrected, thanks to reader Mario Panighetti)Link.ipod-dock.jpg

Mac Air Tablet Mockup From Isamu Sanada

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Isamu Sanada, the Japanese photographer who makes Mac mockups, has created a new design for a tablet Mac that blends the iPhone with the MacBook Air subnotebook. He calls it the Mac Air.

According to a rough translation of his site, the Mac Air also doubles as a desktop.

It hooks to a wireless keyboard and uses a wireless Time Capsule-like docking station as a hard drive. The dock includes a SuperDrive for playing and burning Cds/DVDs.

It boots into the iPhone operating system when a tablet, and OS X when used as a desktop.

It’s a great idea, but will Apple  ever make such a device? Maybe. Sanada has once or twice correctly predicted Apple’s products in the past. As previously reported:

Isamu Sanada is a photographer by trade, but an Apple designer by calling.

Sanada is an amateur designer of fantasy Macintoshes. His Applele website is a popular showcase for dozens of speculative designs for future Apple machines.

In fact, Sanada is so adept at mimicking Apple’s look, he created a design for a new laptop that predicted Apple’s distinctive Titanium PowerBook G4 months before it came out.

Link to Sanada’s Mac Air mockup.

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Sanada hasn’t made a new design for many months. No word why he’s returned to making fantasy Macs. His email simply said:

“I made a new image. Please enjoy it.”

OpEd: Do we really want our Cult to go Mainstream?

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Pete’s post below got me thinking. Apple’s star is rising, and they absolutely are eroding the market-share of Windows. Every quarter this thing of ours becomes more and more mainstream, and it’s not impossible to imagine a time when the Mac will at least have a significant degree of parity with Windows. This raises a bigger question: would we ever want Apple to eclipse Microsoft?

The first thing they teach you in strategic planning is to perform the following assessment:

“What are the benefits of a course of action, versus, what are the negatives of following the same. What are the possible unintended consequences”.

Now certainly we are all excited about Apple’s continued rise, but there may also be come cause for concern. In the rest of this article we’re going to play the “Unintended Consequences Game”.

Apple Fourth Biggest PC Maker in U.S.

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Apple has pushed past Toshiba to become the fourth largest PC maker in the U.S., according to new numbers from research firm Gartner.

Apple earned 6.6 percent of the PC market in Q1 2008, and saw 32.5 percent year-on-year growth in unit shipments, Gartner said. Overall, the PC market grew 3 percent year-on-year, Gartner said.

Apple trails Dell (31.4 percent market share), Hewlett-Packard (25 percent) and Acer (9.1 percent). While Dell grew 15 percent year-on-year during the quarter, Acer slipped 18.3 percent, Gartner said.

Acer is only 2.5 percentage points ahead of Apple, and Apple is positioned to regain the number-three slot, which it hasn’t held since the mid-nineties.

Worldwide, Apple failed to make the top 5 (HP, Dell, Acer, Lenovo, Toshiba).

California Woman Uses Remote Control Software To Track Stolen MacBook

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A Santa Cruz woman is using Leopard’s Back to My Mac remote control software to track a thief who stole her laptop.

The woman, named Joey, had her MacBook and iPhone stolen from her truck. The thief didn’t wipe the MacBook, and Joey was able to log on remotely every time the crook connected to the internet using Back To My Mac. Built-into OS X, Back To My Mac allows administrators to take full control of machines over the Net.

Joey was able to remove sensitive data; copy and delete files; and then spy on the thief using the MacBook’s built-in iSight camera.

The crook spends a lot of time in cafes using free WiFi to search file sharing networks for software, music and movies.

As the crook surfed the Net, Joey was able to compile a full profile for police, including his Gmail account, home IP address, mother’s maiden name, and even snap clear pictures showing the detail of his tattoos.

Santa Cruz police are reportedly issuing a warrant to arrest the thief.

Joey was documenting the entire process on a LiveJournal account, which has been taken offline, likely to prevent the crook from getting wind of his impending arrest.

Via Roughly Drafted.

Mac Trounces PC in Pop Mechanics Head-to-Head

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A PC-versus-Mac shootout by Popular Mechanics scores the Mac way ahead in both price and performance. PopMech compared desktops and laptops, and not only did the Macs run rings around their Windows counterparts, they were cheaper to boot. The conclusion:

Our biggest surprise, however, was that PCs were not the relative bargains we expected them to be. The Asus M51sr costs the same as a MacBook, while the Gateway One actually costs $300 more than an iMac. That means for the price of the Gateway you could buy an iMac, boost its hard drive to match the Gateway’s, purchase a copy of Vista to boot–and still save $100.

My, how times have changed. A few years ago, the conventional wisdom was the opposite: PCs were cheaper and faster.

Somehow though, I don’t think conventional wisdom will change. Macs will always be regarded as premium computers — thanks to their fab design and quality fit and finish — even if that’s not actually true.

Hackintosh Vendor Psystar Looks Suspiciously Fly-By-Night

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Charles Arthur at The Guardian has been poking around into the history of Psystar, the Miami company selling the Open Computer, a cheapo Mac clone.

What Arthur found – or rather didn’t find — is extremely suspicious. No one answers the phone, and before this week, the company has left zero record of itself on the Web — Zero. No customer testimonials, no press releases, news stories or posts and comments on forums.

Also, the company changed it’s address on Tuesday while Arthur was writing his post. It moved from what looks like a suburban location to a more industrial one.

Writes Arthur: “But forgive me for being a bit sceptical, but isn’t it far, far more important whether the company has been around, has a reputation, and is going to deliver a machine? Isn’t it?”

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