Apple just revealed that its made heaps of money last quarter. It broke all kinds of revenue records, and Mac, iPhone and iPad contributed strongly to the total.
But there are also some dark clouds in Apple future. Read on to get the good news and bad from the company’s most recent financial earnings results.
The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.
A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.
Wall Street thinks Apple recently finished an amazing quarter. If the analysts are right, the company will reveal on Wednesday the results of a January-through-March period with significant revenue growth in all its products, both hardware and services.
iPhone 12 mini is the worst selling of the new iOS handsets by a wide margin. Apple should be embarrassed because there was plenty of evidence before the launch that sales would be poor. Take note: Another super-small iPhone would just compound the mistake.
No more 5.4-inch iPhones. Ever.
The results of each Apple financial quarter somehow keep topping the one before. This time, the big news is that revenue blew past $100 billion for the first time, buoyed by record-breaking sales of iPhone and other products.
But there’s more to Apple’s announcement than a parade of figures. Here’s what all those number mean for the company, and for users, based on what Apple’s top brass told investors on Wednesday.
As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.
Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.
Working and schooling from home has led to a rush of computer purchases, to Apple’s benefit. The Mac-maker is set to reveal the results of its most-recent financial quarter on Wednesday, and analysts predict quarterly revenue will break through the $100 billion mark for the first time.
Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.
The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.
Nine of the top ten handsets activated on Christmas Day in the U.S. were iPhones, according to a market-analysis firm. Only a single Android slipped onto the list… and in last place.
But it’s not Apple’s newest that dominated holiday sales. Older, more affordable models were the top sellers.
In the first weeks they were available, each of the iPhone 12 models sold far better than any of their predecessors released in the past three years, according to a research firm.
And the biggest, most expensive version sold far better than any recent Apple model. But iPhone 12 mini sales might surprise some people.
The next-generation iPhone won’t launch in September, and market researchers predict the delay will cut significantly into sales of the smartphone.
But, as crazy as 2020 has been so far, there are still plenty of wild cards — including a possible dark blue iPhone color option — that could affect sales numbers.
The $399 iPhone SE accomplishes two important goals for Apple, according to a market-research firm. It persuades more Android users than usual to switch to iOS. And the entry-level handset also convinces users of older Apple models that it’s time to upgrade.
Apple must defend in court bullish statements made by CEO Tim Cook and other executives about 2018 iPhone demand. iPhone sales were actually slowing at the time, leading to a drop in the company’s share price.
A judge ruled Tuesday that a shareholder lawsuit accusing the company of deliberately misleading investors can go ahead.
While COVID-19 certainly overshadowed Apple’s most recent financial quarter, the company actually saw an annual increase in revenue, with the growth primarily coming from services and wearables.
Looking ahead, the company predicts that Mac and iPad sales will be strong. And CEO Tim Cook remains confidant about Apple’s future.
New data reveals the COVID-19 pandemic is having a significant impact on iPhone sales in the United States. Apple Store closures fueled a 56% drop in March. Average selling prices have also crashed.
iPhone XR took the top spot in the global 2019 phone sales, according to market researchers. And these analysts highlight that the 6.1-inch iPhone 11, a model only available in the final four months of 2019, also outsold every other handset.
Apple made six of the top 10 best-selling phones in 2019.
Foxconn reportedly won‘t be able to resume iPhone assembly on Monday. Its plants in China where Apple handsets are put together have been closed since before the Lunar New Year to prevent the spread of the coronavirus, and the government has allegedly forbidden them to reopen next week, literally on pain of death.
Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.
Check out these charts that show with a glance how the company made its money last quarter.
The budget iPhone 11 version was Apple’s biggest seller by a very wide margin last quarter, according to a market-research firm. It has the lion’s share of all iOS sales.
Still, the 11 Pro and 11 Pro Max also sold fairly well in Q4 2019, making up a higher proportion of Apple’s total sales than the iPhone XS series did in the same period the year before.
The 5G iPhone coming this fall is widely expected to be a huge windfall for Apple. But this handset might then turn around and hurt the company next year, according to a pair of market analysts.
And their prediction is equally bad news for those planning to upgrade to the 5G iPhone.
Apple’s share price is more than double what it was this time last year. Cult of Mac asked prominent market-analysis firms to explain this meteoric rise. Several of them listed not just the upcoming debut of the 5G iPhone for investor optimism, but also the imminent launch of a budget model.
Americans activated far more iPhones during the week between Christmas and New Year’s Day than Samsung handsets, or those of any other rival, according to a market-research firm. Apple completely dominated holiday smartphone sales, making nine of the 10 most activated devices that week.
This is an important metric because it’s the busiest time of the year for device activations.
Apple’s two largest competitors enjoyed growth in smartphone sales last quarter, with both Samsung and Huawei up. iPhone sales dropped, however.
The market analysts at Canalys credited the decline to weak demand for the 2018 iPhone models as customers anticipated Apple’s 2019 offerings.
A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.
The iPhone 11 along with the Pro series reportedly accounted for a sizable chunk of Apple’s August-through-September handset sales, even though they were only available for two weeks during that quarter.
The most popular new model is the 6.1-inch iPhone 11, which costs significantly less than that iPhone 11 Pro series.
