Apple is not a company that is afraid to introduce a product that will cannibalize other Apple products. No one buys iPod Classics anymore, they buy an iPod Touch or iPhone. The MacBook Air cannibalized sales of regular MacBooks. And many assumed the iPad mini would cannibalize sales of the iPad, but that assumption is false.
Some analysts believed the iPad mini would cannibalize sales of the iPad by a rate of 10 to 20 percent. A new survey by Cowen and Co. shows that while the iPad mini has been selling well, it hasn’t been cannibalized its bigger sibling, but it is killing PC sales.
Although the iPad mini is well-reviewed, a constant complaint that has been leveled against Apple’s smallest tablet is that the display isn’t Retina. In fact, in my review of the iPad mini, I could barely see past the terrible fuziness of the on-screen text, and considered it an otherwise perfect device’s Achilles’ Heel.
Summarized, the argument is this: A Retina iPad mini would be too expensive for Apple to make right now, and it would come with other tradeoffs, like a significantly reduced battery life and a much thicker and heavier form factor.
I was curious if this was actually true, so I decided to try an experiment: I’d build an imaginary Retina iPad mini out of technology that Apple already has access to, add up how much it would cost, and then see what the design tradeoffs would be.
What I found out was that Apple could indeed have shipped an iPad mini with Retina this generation without significantly changing the form or battery life of the device, but it would have cost $379. Here’s why.
The iPad mini is the cheapest tablet Apple’s ever made. At $329 we think it’s an alright deal even though it needs a Retina display. But if you’re put off by the cheap price tag and demand something a bit more extravagant, you can always dip your iPad mini in 24kt gold.
Gold & Co. have plated the iPad mini in both gold and rose gold and will probably sell a limited number of the blinged out iPad minis to any dufus who wants their iPad mini to scream “1%.”
Last week we reported that Apple was planning to ship initial iPad mini with LTE pre-orders on November 16th, and it looks like units are finally ready to leave home base and make their way to your doorstep.
Customers who have pre-order the iPad mini with LTE are now reporting that Apple has sent them confirmation that their iPad mini has shipped and is en route to its destination.
Apple has released two additional iPad mini TV spots following the release of its first “Piano” ad for the mini. “Photos” (shown above) focuses on viewing photography and editing pics in iPhoto on the mini next to the 10-inch Retina iPad. At the very end of the ad, the larger iPad slides out of frame so that the mini can be featured as its replacement.
The second spot, called “Books,” demonstrates reading in iBooks on the mini compared with the larger iPad:
With the absence of Steve Jobs looming in the background, Tim Cook and his team faced a mountain of questions as they marched into 2012. Who would be the visionary now? Would the iPhone continue to be successful? What’s going to happen to the Mac now that the iPad has become a beast of its own?
The most important question Apple faced going into 2012 was whether they could maintain their supremacy. With competitors closing the gap, Apple doesn’t have Steve Jobs’s vision, charisma, or negotiating prowess anymore, and 2012 has been the year to prove that Apple can endure. The challenges and adversaries Apple is facing in 2012 has made this single year the most important one ever for Apple, and yet they’ve been able to come through in the clutch and blow us away with an army of incredible products and strategic moves.
It is becoming clear that some case styles are better suited to the iPad Mini than others. And it seems that Pad&Quill’s bookbindery cases are clearly way more appropriate for the little mini than they ever were for the bigger iPad.
Not that the regular-sized cases aren’t great — they are. But the whole bundle always seemed a little big. Now, though, the match looks to be ideal.
Oh man. I’m trying so hard not to buy an iPad Mini, and this new Skech case isn;t helping any. It’s a variation on one of my favorite iPad cases ever, and now it has been made tinier and cuter.
It’s called the SkechBook, and it looks good enough to make me buy a new iPad.
I have a feeling that there are going to be many, many misguided attempts at making iPad Mini cases. Exhibit A: The Rubata Mini case from Padacs, a cheap and extraordinarily ugly keyboard case which turns the little iPad into a tiny laptop.
Apple stock has reached its lowest point in five months.
Despite launching the fastest-selling iPhone to date just over a month ago, in addition to a new iPad mini that’s sure to be a big hit this Christmas, Apple is suffering from a surprising yet swift decline in stock value. Just weeks after reaching a $705 high, it now sits at its lowest price in over five months.
Many will dismiss the decline as a rare dip, confident that Apple will bounce back bigger and stronger than before. But others are questioning its ability to do so with ever increasing competition from its rivals. ABC Nightline asks whether Apple has “lost its shine.”
The iPad mini is rather perfectly sized for an e-reader: light, easy to hold, super thin. What better way to show off your reading street cred with a set of luxuriously tasty book-themed images? They’re perfectly sized for the iPad mini, with higher resolution options for its larger, more Retina-enabled bigger brothers, too.
Oregon-based case and accessory maker Grove has announced its new wool sleeve for Apple’s smaller tablet. Wool padding protects the mini inside a protective, bamboo exterior. Grove has designed its sleeve to fit an iPad mini with or without Apple’s Smart Cover.
The FlexiShield Skin has just enough protection at the front for your display.
The FlexiShield Skin from MobileFun is a translucent silicone case for iPad mini that’s designed to offer long-lasting protection, extra grip, and a slender profile that “highlights the form of your iPad mini” rather than spoiling it.
It provides impact and scratch protection to the back of your device, while still allowing you to access all of its buttons, ports, and switches. It costs $16.49, and it’s available in white, purple, and black.
Apple won't make us wait too long for a Retina iPad mini 2.
The iPad mini is an incredible tablet, and I haven’t been able to put mine down since it was delivered last Friday. I love how thin and light it is, and that it will run all of my existing iPad apps right out of the box. There’s no ignoring the fact that it doesn’t have a Retina display, however.
The iPad mini’s low-resolution display sticks out like a sore thumb the second it lights up. It’s not awful — it’s still better than the iPad 2’s display, and after a few days you stop worrying about it. But it’s noticeably worse than the Retina iPad’s display.
If this has been stopping you from picking up the iPad mini, then you might want to hold onto your cash until its successor arrives next year. According to sources in Apple’s supply chain, the Cupertino company is already working on its 2048 x 1536 Retina display.
On of my favorite case makers, Mujjo, has announced its new iPad mini sleeve. Like Mujjo’s MacBook and iPhone sleeves, this new iPad mini holder is handcrafted with wool felt and quality leather. You’ll turn heads with this thing.
Mujjo’s design taste is very minimalist and swanky, and this new sleeve for Apple’s latest tablet looks like no exception.
Yep, there it is. Right there. In front of my eyes. Sigh.
Geeze, I use an iPad every day and still I’m learning new things to show you in these tips. Today, I found out about Multitasking Gestures–a feature that’s been around since iOS 5, but really hasn’t been well-publicized, in my opinion. Multitasking Gestures allow you to manage your new iPad mini (or other flavor of choice, from the iPad 2 to the iPad 4) without resorting to the Home button to manage multitasking.
Here’s how to enable, and to use, Multitasking Gestures on your iPad.
The Xbox Surface probably won't look anything like this.
Think your new iPad mini’s the perfect tablet for gaming on the go? Well it may have some stiff competition ahead. Microsoft is said to be secretly planning a 7-inch “Xbox Surface” tablet that will be developed specifically for touch-based gaming. The slate is expected to make its debut before Microsoft announces the Xbox 720.
Order a fourth-generation iPad today and have it shipped immediately.
Well, that was fast. The Apple online store has already caught up with the pre-order demand of the fourth-generation iPad, and it’s now saying the device is “in stock.” That means customers will no longer face a shipping delay when placing their order for the new device online.
Although the iPad mini is well-reviewed and seems to be something of a hint with early adopters, there is at least one complaint: the display isn’t Retina. In fact, not only is it not Retina, it’s actually decidedly lower resolution than even competing 7-inch tablets like the Nexus 7 and Kindle Fire HD 7.
How does the display of the iPad mini stack up against the Nexus 7 and Kindle Fire HD in objective terms, though? Not well, although there’s something Apple could do to make things better.
Belkin has become the first accessory maker to get authorization from Apple to build third-party accessories for the Cupertino company’s new Lightning connector. It just announced a new lineup of Lightning accessories, which are compatible with Apple’s latest lineup of iOS devices, including the iPhone 5, the new iPod touch and iPod nano, the fourth-generation iPad, and the iPad mini.
The iPad mini lines have been nowhere near as big as expected.
Apple’s much-anticipated iPad mini went on sale last Friday alongside the new fourth-generation iPad, and the Cupertino company just announced 3 million units were sold during the launch weekend alone — breaking its previous iPad launch record.
The iPad mini is Apple’s answer to smaller Android tablets from the likes of Amazon and Google. But there’s a good reason why it doesn’t come with the same $200 price tag. A teardown has revealed that the new iOS device costs at least $188 to build, and that price rises when you add bigger storage options and 4G connectivity.
The iMac touch might be impractical, but it looks good in the new iPad mini commercial.
Steve Jobs said that touchscreen desktops just don’t work, pretty much ruling out the possibility of a touchscreen iMac in the future. But he also said that tablets under ten inches don’t work, and his company is now selling the awesome iPad mini. There’s every chance, then, that we’ll see an ‘iMac touch’ someday, and it’ll fit in perfectly alongside Apple’s iOS devices — as this awesome concept commercial demonstrates.
Apple retail stores get a limited supply of new products (in this case, the iPad mini) each night. If you’re having trouble getting your hands on an iPad mini, your best bet is to order one through Apple’s online store and see if you can walk in and pick it up in person the next day at your local Apple Store.
We’ve got some great new apps in this week’s must-have roundup, including Path, which finally makes its debut on the iPad; a nifty utility for monitoring the data consumed by your iPhone apps; plus a great new cooking magazine that every foodie should have installed on their iPad.
