Apple CEO Tim Cook took the stage today at San Francisco’s Moscone Center to kick off the special keynote event that we’ve dubbed here as the iPad Event.
Cook began his presentation with some numbers, including the nine million new iPhone 5s and 5c models that were sold over the first weekend of availability. Cook called it the biggest iPhone launch, ever, and showed a video to underline his point.
It’s got to be tough making cases and other accessories for Apple products. While it may seem that everyone knows everything about the new iPad mini already, the truth is that the actual specifications of the product are unknown by anyone except Apple and its manufacturing partners in China.
An accessory maker who wants to create an iPad mini case, for example, is hard pressed to know what to make, what size and shape to make it, and what type of person is going to want it, especially at first. The stakes are high, considering that a well-designed case that makes it to market at the same time as the iPad mini will be the one that most people choose.
We spoke to Marware’s Director of Marketing, Ronnie Khadaran, who opened up about the process his company went through to design its new iPad mini cases and accessories.
As you know, the upcoming media event for Apple’s smaller, thinner, and less expensive tablet, the as-yet-named iPad Air iPad mini, is being widely reported as happening on October 23,2012.
While the invites haven’t gone out yet, we’re seeing a rumor that the event will focus on iBooks, which makes a ton of sense considering that a smaller iPad is in the same market category as a device like the Amazon Kindle Fire, which is kind of like a souped-up eReader, with media consumption its main purpose, at least from Amazon’s perspective.
While this seems like a plausible rumor, I’m not ready to fully embrace it yet.