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Industrial Designer: Rumored ‘Brick’ Process Doesn’t Add Up

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Image via Accufusion

The Apple Blogotubes are a-buzz with boffo Interblag bloviating at a rumor from 9to5mac.com that Apple’s rumored “Brick” product was actually a nickname for a new manufacturing process that will use “lasers and jets of water to carve the MacBooks out of a brick of aluminum.” More, it’s a “game-changer;” “totally revolutionary;” “Apple’s biggest innovation in a decade.”

…Yeah, maybe not.

As Adam Richardson, an industrial designer at consultancy frog design and CNet blogger, points out, lasers and waterjets have been used in manufacturing for ages — by Apple.

The glowing LED that appears behind a “solid” front face of the MacBooks is apparently achieved with laser-cutting to thin out and partially perforate the wall in that one area.

Richardson also speculates that the existing iPod Shuffle is manufactured using a similar process, and even the MacBook Air has some telltale signs that it draws on really interesting and unusual manufacturing techniques. But would Apple actually carve an entire laptop out of one block of aluminum? And would it save any money?

On such a small product this is do-able. On a large product like a laptop this would typically result in a massive amount of waste (so kiss your green credentials goodbye). And the notion that this is somehow cheaper than stamping thin sheets or molding plastic is completely wrong – it’s much more expensive.

Yeah… no.

I’ve been talking with other industrial designers about this issue, and they all agree that the reasoning behind the current Brick rumor doesn’t add up. One friend of mine guessed it would add up to $50 in manufacturing costs and might not be any stronger or lighter than more traditional manufacturing approaches.

Does Apple have a game-changing laptop in the wings that will reinvent the MacBook and MacBook Pro design language? For their sake, they’d better. Will it be milled from a single block of aluminum? Not in this lifetime.

Matter/Anti-Matter

Made on a Mac – Amazing Tilt-Shift Videos Turn Sydney into “Model” City

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Bathtub III from Keith Loutit on Vimeo.

There is no end to the creative wonders made possible with Apple gear, it seems. Combining a variety of techniques including tilt-shift and time-lapse photography, Sydney-based photographer Keith Loutit uses his iMac to produce short films like those presented here, which turn ordinary places into scenes worth a second look.

Loutit also employs Apple software in his workflow, using Automator for file management and preparation; QuickTime pro for assembling stills onto video format; Aperture for archiving of frames as higher quality stills; and Final Cut Studio – mostly final cut pro, for color, compressor and motion for editing, toning and export.


Beached from Keith Loutit on Vimeo.

Asked how he gets the stunning effects, Loutit is unwilling to give away the store, but allows that “I use two lenses, one Medium format, both converted to tilt further than most manufacturer lenses will tilt on a 35mm body.”

Barclays Cuts Apple Price Target Due To ‘Economic Weakness’

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Photo: Cishore/Flickr

Barclays Capital Friday cut its target price for Apple shares, citing the “obvious economic weakness.”

“We believe it is prudent to cut our estimates given checks indicate a more pronounced slowdown within the PC supply chain and increased pressure on consumer spending,” wrote analyst Ben Reitzes.

The analyst firm cut Apple’s stock price to $135 from $180 but retained an “Overweight” rating for the Cupertino, Calif. company.

New MacBook Pro – Leaked Photo or Fake?

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Flickr user Sandy’s Shots! claims this photo came from an Apple employee. The black border on the screen replicates the image rumored to have been spotted earlier this month in Germany, and there appears to be some speculation about a glass trackpad and the dock that seems to be reflected – embedded? – therein.

Let us know what you think in comments below.

Gallery of Whimsical, Inventive Apple Product Mock-ups

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The lull between Apple product announcements is always a fertile time for the imaginations of Apple users and, over the years has produced many compelling, sometimes laughable ideas for products the company should, or might make. Occasionally, users end up hitting quite close to the mark of what eventually makes it to the marketplace, as shown by a few of the items in this mock-up retrospective.

Images in the gallery are taken from a much larger presentation of past Apple mock-ups at Andrew Wise’s blog. Click through the thumbs for larger images.




What next for MacBook?

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MacBook update fever has the Mac community in its grip, and everyone’s talking about or leaking images of possible new MacBook designs.

But what about the growing threat of so-called “netbooks”? Those tiny, cheap machines pioneered by Asus and now on offer from pretty much every PC manufacturer around.

ZDNet wonders if Apple will make something similar, or, more likely, reduce its MacBook prices to compete. (I don’t think that’s very likely, but anyway.)

The Apple Gazette declares a resounding no, saying that the netbooks are not affecting MacBook sales anyway. They are reducing sales of more expensive non-Apple Windows laptops, but not hitting Apple products that hard at all.

I’m inclined to go along with the Gazette’s view that reducing the MacBook prices by a little — getting them down to the $700-$800 range — would be sufficient to make sales soar once more. That said, I suspect it’s more likely that the machine will be much improved and stay at roughly the same price that it is now.

Personally speaking, the biggest hurdle to overcome is battery life. I still yearn for a good sized mobile machine that will last for the best part of a day without a charge, and none of the current netbooks, or the MacBook Air, will do that. And I know which of those I’d rather buy.

Details on New Apple Notebooks Begin to Emerge

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People who claim to have seen production-ready versions of next-gen MacBooks and MacBook Pros in the US say new Apple notebooks will look more alike than ever before, according to a report in AppleInsider. While clear that its information should be viewed as rumor, the report cites sources with “a lengthy track record” and who have “been privy to early glimpses of some of [Apple’s] other hardware offerings.”

Both the new 13-inch MacBooks and 15- and 17-inch MacBook Pros will share aluminum enclosures, with the new 13-inch MacBooks for the first time matching their higher-priced cousins as if they were members of the same product family, according to the report.

The sources say Apple has made changes to the notebooks’ I/O ports in an effort to reduce their overall footprint. In particular, the FireWire 400 port appears to have been removed from the new MacBook Pro, leaving a backwards compatible FireWire 800 port. In addition, the new MacBook Pro is reported to be missing the 28-pin DVI-I (Dual Link) port, which has been replaced with what appears to be a mini-DVI port like the one found on the existing 13-inch MacBook line and iMac line.

If true, these emerging details would indicate Cult of Mac’s Craig Grannell was not so wide of the mark in his recent piece on Apple’s notebook roadmap.

Expectations for a mid-October product announcement remain high.

iPod Massager Lets You Feel the Music

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iPod accessory retailer EasyiShop sells a range of products made by OhMiBod designed to let iPod users “feel the music” in ways they might not have previously imagined.

Designed with an audio-enabled integrated microchip that allows the OhMiBod iPod massager to vibrate to the beat and rhythm of the music the user is listening to, this new generation of vibrator is said to combine listening to and feeling music to create an “unbeatable sexual experience,” according to the manufacturer.

OhMiBod’s five different iPod/iPhone vibrators combine a 3′ “freedom cord” with an integrated splitter that connects the vibrator and headphones to any iPod, iPhone, laptop, microphone, electric guitar virtually any electronic audio output source with a 3.5mm jack — to let the massager vibrate to the beat and rhythm of the music the user is listening to.

The company also maintains an online network called Club Vibe that allows users to share their favorite playlists via the iMix section of the iTunes music store.

Opinion: Apple keyboards need better key labelling

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I got absurdly excited when the new Apple keyboard was demonstrated, and immediately put in my order blind. I’d been looking for a decent laptop-like keyboard, and this seemed to fit the bill. In use, I haven’t been disappointed with it.

However, my glee was initially two-fold, partly driven by what was actually printed on the keys, and this is the area that’s led to some disappointment. Find out why after the jump.

One More Rumor – It’s a Brick!

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Apple fans are speculating madly about a new product code-named ‘brick’ that could be anything from a fat Mac Mini to an entirely new product category.

The word ‘brick’ has Apple fans speculating particularly fervently. It goes against the company’s traditional code-naming practices, and evokes images of a very un-Apple object, although the Apple mouse is kind of a brick and the iPhone is, too. Websites and forums are lit up with speculation– not that Apple fans need anything in particular to get the speculative juices flowing. It’s become almost de rigueur… as soon as a product is officially out, the rumor mill starts up about the next one, like clockwork, every quarter. Indeed, it’s part of Apple’s business model by now.

The ‘brick’ rumour started circulating when the Apple-oriented website 9to5 Mac spoke to an Asia-based tipster, who said next month’s ‘Big Event’ will be “all about ‘the brick.'” 9-to-5 says the tipster is “reliable” — as the source had previously made the early call on this month’s ‘rainbow colored’ Nano, though the initial interpretation among Apple fans led to expectations for a single ‘rainbow colored’ device rather than the device eventually delivered in a ‘rainbow of colors.’

On MacRumors forums, readers are speculating Apple might be taking a page from Gateway’s playbook and will bring us a standalone input hub like the one pictured above

ComputerWorld writer Seth Weintraub posits the brick is a wireless USB hub similar to one already on offer by Belkin:

iPhoneSavior thinks it’s possibly a redesigned Mac Mini:

The Mac scientists at MacEnstein wonder if we can simply look for a Windows-killer. Hint: How do you break windows? With a brick.

What do you think Apple’s ‘brick’ might be?

While we’re on the subject of desks

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Our post about the OneLessDesk the other day prompted some discussion about desks in general, and included a link to an eye-popping desk design from Peter Sucy. He calls it the PerDesk.

We wanted to find out more, so we asked him what it was all about.

“This desk is a design I came up with after unsuccessfully trying to find a desk for use with a zero gravity chair.

“The desk at the bottom of the page (in woodgrain) with just shelves front and rear was the original design but I decided to take it to the extreme and the result was the design at the top of the page and depicted in the animations. The large arch holds two slide out bays that will each hold a Mac Pro and battery backup unit. The arch also provides a support for multiple monitors.”

Multiple monitors we can understand. But two Mac Pros and 12 Mac Minis? What’s that all about?

“I wanted a unit that would hold at least two Mac Pros because I get tired of waiting for a test image to render and wanted to be able to switch between machines. I thought the 12 Mac Mini render farm would be just the ticket for rendering my 3D lenticular images because it takes 10-12 frames to comprise a 3D image and each frame can take hours or even days to render just one frame.

“The full blown desk was designed to replace the typical office cubicle with a 7′ x 10′, ergonomically comfortable, workstation solution based around a reclining zero gravity chair.”

Right now the PerDesk is just an idea in Peter’s head. But if any manufacturers are interested in turning into a product, he’d like to hear from them. Perhaps we should put him in touch with the OneLessDesk guys, although then they’d have OneMoreDesk, so maybe not.

A desk fit for a Mac

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They call it the “OneLessDesk”. They say it will be “the last desk you’ll ever own”. It’s … quite a desk.

Sleek. Silvery. (Unless you buy the white version.) Made out of solid steel, strong enough to hold two 24 inch flat panels side-by-side, cut from raw sheet metal with lasers, baby.

“Built”, they say, “like an American tank.”

And a steal at just $649. I’ll have two. I’m going to melt them down. I could do with a tank.

A Mac rig that’ll make your eyes bleed

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Admit it: you’ve always wanted an office like this, haven’t you? Your dual-monitor setup looks a bit pathetic now, doesn’t it?

This is the massive eight-monitor workspace of Mitch Haile, and when we saw it on Flickr we knew we had to share it. You can see the original pics of his iMac and his Mac Pro, as well as many more photos of his office space. But why on earth does he need so many monitors? We asked him. Over to you, Mitch:

“I am working at a stealth mode start-up in San Jose, where I used to live. I commute from Boston. Part-time I do some consulting and oversee back-end software architecture for a new DVD cataloging service, www.take11.com.

“The iMac is for email and mundane tasks like bug triage,
documentation, etc–stuff that doesn’t require 6 monitors.
The MacBook Pro is obviously for travel. Both of these machines have 4GB of RAM each.

“The six monitors are connected to the Mac Pro. Main apps are X11, Eclipse, Terminal, BBedit, gvim, VMware. The Linux box next to the Mac Pro also is a VMware-oriented system and I run xterms and another Eclipse application on that box, using X11 forwarding to display it on the Mac. NFS all over the place. The Mac Pro has about 4TB of storage, the Linux box 1TB.

“The main reason for the 6 monitors is to see multiple debuggers concurrently. The 95” or so of width is about
the physical maximum I can take in at once; it’s not really
enough room but I don’t want to kill my neck.

“The boxes in the closet are more testing infrastructure. More RAM, more VMware on the towers. The small shuttles were cheap (about $200 each) and perform small little tasks that are important but need isolation from the rest of the environment.

“I have been running multi-monitors for about 9 years now. I think I upgraded to 4 monitors in 2004; as LCDs have gotten cheaper, it’s been more practical. Three 21″ CRTs would
kill a desk, but 6 LCDs weighs a lot less.”

Thanks to Mitch for the guided tour and permission to re-use the pics. Image smushing was done with DoubleTake.

Apple Notebook Market Share Jumps To 10.6 Percent In North America

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Apple increased its share of notebook computers sold in North America during the second quarter to 10.6 percent, moving it into fourth spot and posting the largest jump among top computer makers, researchers said Wednesday.

The numbers compare to the 6.6 percent market share registered during the same three-month period in 2007, according to DisplaySearch. The four-point jump is the largest of the top five PC makers. Dell led the market with 21.9 percent of North American notebook sales.

After the jump, read how the Apple ‘halo’ effect is boosting business interest in Mac notebooks.

LinkedIn Profile Indicates Apple Making ARM Chips In-House

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The LinkedIn profile of a senior manager on Apple’s chip architecture team appears to confirm Apple is developing its own ARM processors for the next generation of iPhone, according to a report in the New York Times.

While current iPhones feature a Samsung chipset according to many analysts, Apple was rumored to have acquired chipmaker PA Semiconductor in April for $300 million to engineer custom low-power chips to meet the specific needs of iPhone and iPod design. Wei-han Lien, a member of the PA Semi team who came to Apple in the deal, lists his current project as “Manage ARM CPU architecture team for iPhone” on his profile at the popular social networking site, an indication Apple will soon quit outsourcing iPhone processors.

By developing its own ARM configuration, Apple could create a processor with support for software accelerators or a graphics engine, according to former AMD chief technical officer Fred Weber. In addition, disposing of an outside chip supplier would allow Apple to maintain tighter controls on who knows what about its future products.

As one might expect, Apple declined to comment on matters related to PA Semi, which it operates as a subsidiary.

Via c|net

Apple Q2 Mac Sales Rose 38 Percent

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Apple computer sales in the U.S. rose 38 percent during the second quarter, more than triple that of top PC maker Hewlett-Packard, researchers said Tuesday.

Gartner said U.S. Apple PC shipments rose 38.1 percent during the second quarter, compared to the same period in 2007. The Cupertino, Calif. company shipped nearly 1.4 million PCs in the U.S., up from 1 million units during the second quarter of 2007, Gartner said.

Read more about Apple’s jump in marketshare after this jump.

Analysis: Who is the BlackBerry Storm For?

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Over the last year and a half, a few dozen…dozen would-be “iPhone-killers” have emerged to take on Apple’s little widescreen iPod/phone/Internet browsing device that could. And illustrious these phones have been, ranging from the underwhelming Samsung Instinct to the equally underwhelming LG Dare and even the moderately adequate HTC Touch Pro.

And now, as dynamic Verizon pitchman Mike Lanman proves in this eternal launch video, RIM is throwing its Canadian hat (it’s flannel, with ear-laps) into the ring with the puzzling BlackBerry Storm. You will be shocked to learn that this amazing phone will “Take the market by <cue thunderbolt> STORM!”

Except that it probably won’t make any impact on the iPhone market. And that’s because Apple created a platform and RIM is building a product. Click through to read why.

MacBook ‘no-Pro’. Is Apple streamlining its laptop range?

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In July, Apple noted that an upcoming ‘product transition’ would affect future profit margins, prompting speculation. For once, such speculation has started to fade, but now rumors regarding the new MacBook are beginning to surface: an aluminium case, LED backlit display, multi-touch. Does that sound like anything to you?

Is Apple going to ditch the ‘Pro’ from MacBook Pro and streamline its laptop range, leaving just a ‘standard’ MacBook (with different screen sizes and minor tinkering possibilities under the hood), and the Air for people who happily set fire to 50-dollar bills? (Clearly, they would once have lit their cigars with said bills, but you’re not allowed to smoke anywhere in the free world these days.)

Obviously, this is idle speculation, but such streamlining would make sense. Run SuperDrives across the new MacBook range, and position the low-end model at an aggressive price-point, but with roughly the grunt of today’s mid-range MacBook (albeit with some extra toys), and then beef up the mid- and top-ends with larger screens and a graphics card, but slice their price-tags, too.

According to resellers we’ve spoken to, laptops are the Apple hardware that continues to outperform the market and expectations, and so if Apple really does want to make a play for market-share, this could be the way to do it.

Update: As Gruber just pointed out, Apple was likely referring to the new iPods introduced last week and the guidance was for the quarter about to end. But what the hell—I still have an inkling that the laptop line-up is going to change rather dramatically over the coming months. So there.

Galllery of Images – iPod Touch 2G Disassembled

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Check out this gallery of images, courtesy of the Apple hardware experts at iFixit, who meticulously recorded their disassembly of the new device yesterday.

Of particular note in the new iPod Touch are the external speaker, support for Bluetooth, and support for an external microphone.

iPod Touch 2G iPod Touch 2G insides iPod Touch 2G battery
iPod Touch 2G logic board with speakeriPod Touch 2G with wi-fi antenna and Broadcom BCM4325 Bluetooth chip. iPod Touch 2G - all the parts

For more images and details on the disassembly see iFixit’s forensic report.

Gallery of Images – iPod Nano 4G Disassembled

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Check out this gallery of images, courtesy of the Apple hardware experts at iFixit, who meticulously recorded their disassembly of the new device yesterday.

Of particular note in this iPod model is the real glass covering the 240×320 resolution LCD screen and the impressive feature set packed in this “thinnest iPod ever.”

Apple's iPod Nano 4G iPod Nano 4G - The thinnest iPod ever, if you happen to have a micrometer handy. Nano 4G insides are difficult to remove from the casing.
Nano 4G's LCD screen has 240 x 320 resolution. Nano 4G's logic board. The main processor appears to be an Apple-branded ARM processor manufactured by Samsung with DRAM on-pack iPod Nano 4G - all the parts.

For more images and details on the disassembled parts, see iFixit’s forensic report.

Consumers: Apple’s secret plan for the enterprise

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The cult of Mac is growing as Apple emerges as the key computer for US consumers, amongst which it is now the fourth-ranked computer manufacturer, according to new research from MetaFacts.

Brand loyalty, the report claims, is at an all-time high with Apple’s chain of retail stores pulling customers through the doors – and selling Macs, MacBooks, MacBook Airs and MacBook Pros in particular, the researchers claim in their latest Apple Profile Report 2008.

It gets better, “Like the camel slipping its nose under the tent, Apple is reaching into American households as the second or third Home PC,” said Dan Ness, Principal Analyst at MetaFacts. “Where Apple shines is
as the third PC, ranking fifth with 8 per cent of third Home PCs, and ranking fourth in notebook PCs, also at 8 per cent of the installed base.”

And whether that Mac is a first, second or third home computer, what households do with their machine is very different. They’re used to make websites, create graphics and “personal activities”, the report explains – probably while the Windows box gets used for checking email, playing games, and cranking up peoples scores in MMORPG games online. Or something.

Mac users are public, too, this report explains. Seems 21 per cent of Macs are used in public – double the public usage of your WIndows machine – and potentially marking Apple’s ascendancy as a laptop maker.

“If you look around at a Starbucks or cybercafé, you might think the whole world’s gone to Apple,”  said Ness, “Mac users are very active and use their notebooks in more locations than Windows notebook users.”

Wait, there’s more – brand loyalty, “More than four in five (81%) of households with  Apple as their primary Home PC plan to buy the same brand – Apple – for their next Home PC,” said Ness.

All this action in the consumer market, is it any surprise that the long tail effect Apple executives hoped for four or five years ago when they began visualising it has now begun taking place?

The company gets put down a lot for not focusing sufficient attention on the enterprise markets. Perhaps it didn’t – once – but for the last few years of Apple market expansion, the company’s executives have known that consumer demand would eventually become an enterprise market driver.

Think about it – do you recall when you moved jobs and were once excited about the technology you got to use because it would be better than what you could afford at home? Nowadays when you start a new job its not uncommon to live in abject fear (OK, slight trepidation) of the dated system you’ll end up working with…it’s not at all uncommon for workplace technology to be less advanced than the tech company workers have at home.

And as Apple’s consumer market share grows, so too does the demand made on enterprises to offer workers the equipment they are already familiar with.

And that’s the long tail Apple execs set in motion with the iMac in 1998.

Touchscreen Copy and Paste Was Easy On Newton…

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The most controversial omission of the iPhone’s feature set is its bizarre lack of copy and paste. While anyone who has spent a cursory amount of time trying to figure out the interaction design for multitouch copy and paste using Apple’s guidelines will discover that it’s a little bit harder than it seems.

Even so, it shouldn’t be out of Apple’s depth — they’re kind of the best in the world for interface design. Which is why it should come as no surprise that Apple had touchscreen copy and paste figured out on the Newton 15 years ago, as shown in option8’s video above.

Via BoingBoing

Massive East Coast iPhone Data Outage?

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Zach over at Boy Genius Report shares that he’s getting tons of e-mail from iPhone owners on the East Coast reporting that data services are completely out, but that it’s iPhone-specific. AT&T is investigating and has issued  # TT000008107719 to blanket all such problems.

What are you seeing, Eastern Seaboard?

The Solution to Apple’s “Little Psystar” Problem?

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Sitting for my 12th straight hour in a hospital waiting for the wife to download the latest tricycle motor, my mind started to wander and the solution to Psystar’s counter suit just occurred to me: Give Away Mac OS X.

This isn’t an argument for any open-source / open-license nonsense, just that Apple ought to effectively “shelve” Mac OS X as a product folks paid for, and make Mac OS X upgrades akin to firmware updates, completely proprietary to the machine.

By offering customers free upgrades to Mac OS X (presumably your initial copy came free with your purchase of an Apple computer), Apple would completely eliminate the “consumer harm” predicate of the anti-trust suit as one can’t be a “consumer” of a product you didn’t buy.

The revenue hit would be trivial as Mac OS X isn’t a profit center for the company, and the increase in customer loyalty and positive experience would likely offset any losses. Also as an additional carrot for Windows switchers it might prove to be an irresistible temptation.  I can see the ads now:

Get the world’s best operating system with free upgrades for life with the purchase of an Apple computer.

That’s all for now, back to labor and delivery”¦