Pete Mortensen - page 14

Image via Uberreview
WWDC is nearly upon us. San Francisco’s Moscone West is plastered with Apple logos. Rumors are in the air. Unannounced products are just out of reach. Rather than try to calm the fervor, I’m just going to pour some gas onto the blaze with the help of my friend Zoltar, The Fortune Telling Machine. It’s that time again — Cult of Mac’s Top 5 Unlikely WWDC wishes! Four of them are credible rumors, the other’s a crazy rumor that I started. See if you can tell the difference!

5. New MacBooks
With the rest of Apple’s product line moving to anodized aluminum cases, having MacBooks in retro-iPod white is looking jankier by the day. It’s high time that Apple revamped its low-end laptops to match the hot design of the current generation iMac. And if Apple wanted to throw a real graphics card and a higher-resolution screen into the mix, that would be nice, too.
Likelihood (out of five): Three. The MacBook has gotten a processor boost as recently as February, but this is a sorely needed shot in the arm for the product line, and Apple likely needs a Mac announcement in addition to whatever happens in the iPhone and iPod universe.

Updated: The Live blog is now available here. Bookmark it, and I’ll see you bright and early no ON Monday!

The next great keynote from Steve Jobs at WWDC is this Monday in San Francisco, and I’ll be there live-blogging on behalf of Popular Mechanics. I’ll provide the blow-by-blow account, as well as the most rapid-fire analysis I can muster. The actual page for the live blog isn’t up yet, but I’ll provide the link in an updated version of this post when it is. Once things are done over there and I’ve got my top thoughts synthesized, various Cult of Mac folks will be back up here providing our thoughts, speculation and wishes based on the latest and greatest from Apple.

It’s going to be a great one, folks. In the mean time, stay tuned for my two big pre-WWDC posts still to come. One will be a preview of sorts, but the other is something more like the epic analysis of the slow change from Carbon to Snow Leopard. I’m going to look at the designs of the iPhone and iPod touch to shed light on the strategies that they reflect, and also suggest possible future directions for the second iPhone based on those design principles. It will be partly based on a white paper I helped write earlier this year at my day job. It’s a good read and includes a similar dissection of the original iPod. If you want to bone up in advance, you can read it here.

Otherwise, stay tuned. It’s going to be a great week in the world of the Cult!

The greatest tradition of the run-up to a Steve Jobs keynote is the release of John Siracusa’s keynote bingo card. This year’s iteration is a twist on a classic Wired cover, which also got remixed for Leander’s recent cover story. Please read John’s post to get his thinking behind the card and also download the PDF to print out and follow along at home with.

Image: AP, via Guardian UK

Today’s rumors that Steve Jobs may introduce an incremental update to OS X called Snow Leopard at his Worldwide Developers Conference keynote provide a powerful reminder of just how effective the project to replace the Classic Mac OS has been. Buzz on the wires has it that Snow Leopard would be for Intel processors only, completely abandoning the PowerPC platform that Steve Jobs inherited at Apple in 1996. Some have even speculated that Carbon and the last pieces of the original Mac OS toolkit could be similarly discarded in the release. If all that is true (and the latter part is particularly hard to swallow without bricks of salt), it officially marks the death of the Macintosh OS at the hands of its proud successor, OS X.

This is a really significant achievement, and not because I’m nostalgic for MultiFinder. This officially marks the conclusion of the most patient, incremental, and down-right conservative campaign of change ever waged by one Steven P. Jobs. At a WWDC much like this one, just 10 years ago, he began to wage that war. Next Monday, he will have won. The Mac is dead. Long live OS X. To read why and how this happened, please click through.

Rahul Sood, the CTO of HP Gaming and founder of Voodoo PC recently celebrated his birthday, and a friend gave the over-clocking king a MacBook Air as a gag gift. Not one to look a gift-horse in the mouth, Sood used the Air as a knife, cutting his birthday cake quite nicely.

<Mock-Serious Voice>No word from Apple yet on why it kept the Air’s cutting features under wraps for so long, but it’s a classic “under-promise, over-deliver” move in the Steve Jobs mold, so I guess we shouldn’t be surprised to find such major functionality down the road.</Serious>

Rahul Sood via Gizmodo

VMWare, the virtualization powerhouse that brought its Fusion software to Mac in late 2006, is now just about ready to roll its second major version of the program for OS X. Late this afternoon, VMWare sent over info and download links for a public beta of Fusion 2.0, and, I have to say, it’s looking hawt. More comprehensive DirectX 9 support for seamless PC gaming, insane levels of multimonitor support (ten screens!) and easy importing of Parallels, Virtual PC and even Boot Camp partitions.

Better yet, VMWare has announced that Fusion 2.0 will be free to all existing Mac customers once the final version ships. Of the three big updates, the monitor support is the big one. Parallels doesn’t support multiple displays for Windows, and the Fusion implementation looks nicer than multiple displays for most native PCs. Parallels can do Mac in one screen, Windows in another, but not Windows on two displays for the same virtual machine. Granted, this is a fairly niche feature, but its really well put together, as you can see in the video I’ve thrown up at the top.

The beta is wide open, so if you want in on the action and can live with a few beta quirks, hit the link.

Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:

But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.

This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!

Take this with a grain of salt, but Fortune’s Scott Moritz has filed a report claiming that AT&T will subsidize the price of the hotly awaited 3G iPhone down to start at $199 with a two-year agreement, which would be a clear sign that the company is serious about starting to move some massive numbers of the device when it drops in June.

There are definitely parts of the story that I don’t buy — I don’t think Apple is going to go 8 and 16 gig on the new iPhone, let alone “8-gigabit-memory and 16-gigabit-memory,” and the pricing strategy only makes sense if the iPhone is non-exclusive to AT&T. If Apple’s selling the 3G iPhone unlocked at Apple Stores for $200 more, this makes sense. If not, this is just bizarre.

Thoughts? I really hope we see a 32-gigabyte model of the 3G iPhone – that makes it not just a nano replacement for me, but an actual iPod replacement.

FORTUNE: Techland AT&T to cut the price of Apple’s new iPhone

Thanks, Matt!

Tags: iphone, rumor, at&t, speculation

Apple’s alliance with American Idol has caused me some discomfort this year, so I always do my best to mock the entire enterprise. As eagle-eyed reader Scott noticed, the recent iTunes and Idol charity event Idol Gives Back tends to, ahem, “borrow” the design language of a York Peppermint Patty. I’m sure this was Fox’s designers rather than Apple, but still…

My ambivalence toward the MacBook Air is pretty well-known. While I think its basic idea is compelling, Apple’s execution just leaves too much to be desired with just one USB port, terrible iPod hard drive, and no mobile broadband radio. This parody from Lenovo that’s been circulating to its suppliers in China sort of sums up the flaw in Steve’s vision for a truly wireless laptop. I mean, how can you release a machine with one USB port when the iPod and iPhone both need to be synced over USB and not WiFi?

Bonus points for the warbly parody of the MacBook Air song.

YouTube – test Via Fake Steve

Tags: macbookair, lenovo, thinkpad, humor, parody

That’s a MacBook Pro, apparently running Steve Ballmer’s keynote presentation at a media conference in Louvain, Belgium last week. Flickr user Paint.It.Black got the shot, and Choubistar got a picture with both Ballmer and the MacBook Pro together. Allegedly, MacBook Pros were used to drive all presentations for the conference, and there are multiple shots of it. No Photoshop. Glorious.

What laptop does Steve Ballmer use for his presentations? Right… on Flickr – Photo Sharing!

Via Gizmodo

UPDATE: Microsoft says this was their attempt to make the worst internal video ever. MMM…yeah. Interesting spin…

I’ve been wrapping up an all-intensive project at work lately, but I have to break my silence for this: “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band. I don’t really know where to begin. I guess I will just say this. I have no idea if Apple makes lame Bruce Springsteen parody music videos to inspire its channel sales teams, but if it does, I have to assume that it uses better lyrics than “Talk up our Microsoft Application Virtualization…See what’s on employee’s laptops with AIS and MDOP!”

EPIC FAIL, MS! And if anyone is actually inspired to sell more Vista based on this, really think about switching your job. I mean, damn.

Via Daring Fireball

It’s been a long time now since Jeff Goldblum was the face and voice of Apple, but YouTube user notatypewriter provides a remixed blast from the past that reminds why the past is the past. Taking a holiday ad from 1999, the video and audio was slowed down about 30 percent, resulting in the ultimate Apple pitch man: Hammered Jeff Goldblum! “I’d say…Internet?” Genius.

Via Macenstein

YouTube – Apple Ad – Drunk Jeff Goldblum

Tags: goldblum, apple, advertising

While I’m sticking to my original guess that we won’t see a new version of the iPhone until June to coincide with the final release of the 2.0 firmware and enterprise support, everyone’s starting to agitate for a 3G iPhone sooner rather than later. First it was Kevin Rose, and, continuing the cycle, a credulous analyst has entered the fray.

Gartner’s Ken Dulaney, citing foreign sources, says 10 million 3G iPhones have been ordered by Apple for delivery in the near future. He cites European demand for greater data speed as driving Apple’s decision.

Then again, he also says the next iPhone will have an OLED screen which…ain’t happening, not in this life. We should be in for a couple of fun months, though.

iPod Observer via Epicenter

Hey, remember the late 1990s? It was a heady time of rap-rock records, resurgent sci-fi epics, and, most importantly, the photo mosaic, an art form where computer artists take hundreds of tiny images and make a vaguely unsettling and blurry bigger picture.

Now we can take a trip back courtesy of Charis Tevis, a graphic artist commissioned by Fortune for its recent cover story on the iCEO. The rad image (click through to see it in all its glory) basically builds Steve Jobs out of the full portfolio of Apple products.

He’s got a lot of others on his Flickr account, including another image of Steve and one of Barack Obama.

Charis Tevis via Gizmodo

You know, I’m mostly proud to be associated with everyone else who loves Macs. I’ve got my problems with Rush Limbaugh, but he’s done plenty to make people realize that Macs aren’t just for left-wing latte-sipping liberals from San Francisco like myself. A little balance to the card never hurt a bit.

Well, that’s mostly true. You see, in an interview with NewsBusters, Darth Tyrannus himself, Karl Rove, has revealed that he is a born-again Apple lover, carrying both an iPhone and a MacBook Air.

NB: All right, I’ve got just one more quick question for you. Last time I saw you, you’d just gotten an iPhone. How’s that working out for you?

ROVE: I love it. My life has changed. I have a shred of coolness. I’ve got my 3,500 people in my addressbook on the phone, I can sync my calendar. I keep track of my modest little stock investments. I can check the weather of my house in Washington, my house in Florida, my boy at school, my hunt-lease in south Texas. I can surf the web, I’m just–œI get part of my email there.

Rove had no comment on what effect, if any, his toxic touch had on the performance of either device. Let us never speak of this again.

FORTUNE: Apple 2.0 Karl Rove loves his iPhone

Found via Apple Finance Board

Tags: rove, apple, iphone, macbook air, evil

The Hollywood writers’ strike from earlier this year has had some tragic consequences. For one, we never got to see this year’s Christmas episode of “The Office.” For another, even more reality TV was rushed into production.

But Apple is taking steps to remedy at least the most immediate problems that arose for customers of its iTunes Store. Anyone who purchased a Season Pass for a show that was disrupted by the strike will receive a refund for any episodes that won’t air, as well as credits good for the purchase of two additional TV episodes.

It’s an inevitable step, but the additional credits from Apple constitute a nice gesture that it didn’t need to make.

Thanks, Kimra!

Technology analysts are always on the cutting edge of the news out of Silicon Valley. Why, just last night, Gartner Research realized that Apple had licensed Exchange Active Sync, making the iPhone a great option for smart phone users. And they only noticed two weeks after it was announced!

I kid, of course, The report praising the iPhone’s readiness for business customers puts Apple firmly on a competitive plane with Blackberry, Windows Mobile, and S60 phones. Less than a year after its launch as a multimedia device, the iPhone is poised to really take charge in the smart phone space. That’s a big deal, and the endorsement from Gartner does mean a lot to some people making IT support decisions in big companies.

Apple has never had real success in corporate sales, so I can’t wait to see how the iPhone does once it’s ready for its close-up. This note is a sign that it has a fair shot at success.

Via Barrons

Though the Financial Times is without question a vastly more reliable source than most places that spawn rumors of Apple’s impending moves, I just can’t convince myself to buy into reports that Apple wants to create a monthly iTunes subscription plan or all-you-can eat music business model with the purchase of an iPod or iPhone. It isn’t their style

While denials from Steve Jobs are usually a good way to spot what he’s working on, this is an area where he has remained steadfast. He believes that people want to own their music, and I believe that he’s right. Sure, I love to sample music as much as anyone else, but the songs that I keep are really personal to me. Renting music just doesn’t work out. Even if Nokia is doing it, too.

Moreover, the monthly subscription business model is one that Apple hasn’t ever offered before to anyone. Not for movies, TV, or software. In fact, Apple’s only experience of recurring payments are with the iPhone’s service fees, which the company gets just a small slice of. There are far too many accounting headaches to resolve to make it worthwhile, and the record companies are angry at Apple. At Apple’s restaurant, they dine ala carte.

Even though it was announced a month ago that “American Idol” had made the iPhone its official phone, and we all know that “Idol” is the most crassly commercial TV show in the history of the galaxy, I don’t think anyone was prepared for the abomination that aired midway through last night’s episode.

After “returning” from an ad break, host Ryan Seacrest reached into the audience to pull an iPhone from the hands of a female “audience member.” He then used the iPhone to visit the “Idol” website, text in a vote for a contestant, and show how easy it is to use the WiFi iTunes Store to download content “directly to your device.” I threw up in my mouth during the segment – A LOT.

I don’t know, can association with Ryan Seacrest make the iPhone less appealing? It’ll take a little while for the taint to wash away, so far as I’m concerned. I’ll post the clip if and when it turns up…

As if we needed another piece of evidence that the MacBook Air is the ultimate lust object of the style-conscious intelligentsia, consider this: Charlie Rose, the PBS talk show host known for his deep, probing and often ponderous conversations with celebrities and authors, appeared on his show the other night with a bandage on his eye that he earned diving to the pavement headfirst to protect his Air. Sooner his face – a TV host’s most important asset – than his computer.

I stand corrected. Without any question, Apple has completely reframed the value of a computer. It’s worth more than a career on PBS.

Via GadgetLab

I’m not a daily Safari user – more of a Camino man myself – but I think all of us should be excited to see Apple pushing some standards forward with this morning’s Safari 3.1 update. Though it’s just a bug fix at first blush, the most significant change in this version is support for CSS Animations, CSS WebFonts, and HTML 5’s video and audio tags. Though WebFonts have shown up in other browsers, Apple is claiming to be first to support Animations and HTML 5 video and audio. And that’s great.

Here’s why: Adding support for standards never has an immediate impact. There simply isn’t much, if any content that Safari users can enjoy today that will make the upgrade worth it. But by building a platform with support for new features, the rest of the web – and other browsers – will start to come along, too. And that means heading toward a web that’s faster, more compelling, and more compatible. Nicely done, Apple.

To learn more about CSS Animations, head over to Snook.
For more on HTML 5 tags, head to W3C.

The Apple nay-sayers love to pretend that Mac OS X and all of Apple’s other products are destined to be destroyed by hackers. Although Apple has marketed its products as being far less hackable than Windows, someday, the Mac will just be riddled with viruses. It’s inevitable! Except that it’s never happened, and what do you know, Mac OS X is far less troubled by malware than Windows is.

Still, the notion persists, and Apple detractors such as the bearded man at right, Roger L. Kay of Endpoint Technologies Associates, will continue to draw irrelevant correlations between minor software hacks on Apple products and overall platform insecurity.

Hilariously, Mr. Kay is under the impression that iPhone jailbreaks and the major unlocking project “Project Pwned” are somehow indicators that virus writers will soon over-run all of Apple’s products. Riiiiiiight. Because individual users finding ways to maximize the value of their own machine is exactly the same as a random prankster taking control of someone else’s machine. His poorly reasoned opinion, courtesy of BusinessWeek, argues that unauthorized iPhone apps will stink, and people will blame Apple for no apparent reason:

Apple, welcome to Microsoft’s world! This is an environment in which you have to support thousands of developers of varying quality, and all sorts of apps, well made or not. Some of these developers make you look good, but others end up trashing your reputation. And despite your best efforts to monetize what they do, it’s not always possible. The elegant simplicity of your platform just makes hacking easier. There is no such thing as real security. All you can do is throw up roadblocks–which, by the way, make it harder for both crooks and law-abiding citizens to drive on your roads.

Wait, what? You think Apple will feel bad that some of the jail-broken apps will suck? That will provide additional evidence that Apple is right to lock down the iPhone. I think the iPhone should be a lot more open than it is, but the only possible conclusion to this situation is the opposite of what Kay argues. But who am I to disagree with a man who has this to say?

Though Apple’s Swiss online store retracted the announcement of an updated version of Apple’s venerable Airport Express basestation, the mother ship in Cupertino today unleashed the $99 gadget, now with speedy 802.11n data, on the rest of the world. I’m a big proponent of the Express for home use, particularly given its music sharing capabilities. It’s Apple’s best device for making iTunes more than just a support system for iPods and iPhones – even more so than the AppleTV — when it comes to music.

Apple – AirPort Express via Engadget

Tags: apple, hardware, 802.11n, airport, airport express

You want to know what’s 800 times as expensive as a 1GB iPod shuffle and twice as ugly? That would be the iDiamond shuffle, an absurdly encrusted former Apple product coated in white and pink gold and dozens of diamonds. See that ear bud? It still doesn’t sound any good. But hey, only $40,000!

Techotic via Digg