Nicole Martinelli - page 49

In a nice little piece of Internet archeology, an interview with graphic designer Rob Janoff  on the creation of the iconic Apple rainbow logo has resurfaced at zlok.net.

In 1976, Janoff worked as an art director for Regis McKenna where he created the logo, it was a pro-bono gig.

“For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up. I just stared at the wedges for hours,” recalls Janoff. The fruit of his labor: a simple 2-D monochromatic apple, with a healthy bite taken from the right side. Jobs loved the conceit-only he suggested it be more colorful. Janoff’s boss disagreed, insisting the logo be made all black to save on printing costs.

“But Jobs was resolute, arguing that color was the key to humanizing the company,” says Janoff. “So I just put colors where I thought they should be, not even thinking about a prism.” What thanks did Janoff, now the owner of his own Chicago-based graphic design firm, get for all his hard work? “Not even a holiday card.”

Full article here.

Janoff’s site also has a nice radio interview with him talking about his “eureka” moment as he made the logo…

httpv://www.youtube.com/watch?v=EIS6G-HvnkU

A series of Microsoft ads are aimed at budget consumers worried about price tags, further perpetuating the pricey Mac myth.

Associated Press reports the ads were shot by recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions.

It picked 10 people who answered a call for volunteers on Craigslist and other websites and sent them out with a camera crew and budgets ranging from $US700 to $US 2,000. If they found a computer that fit their criteria, they could keep it.

In the first 60-second ad, a red-haired recent college grad named Lauren is on the hunt for a speedy laptop with a 17-inch screen and a “comfortable” keyboard, all for less than $1000. She strides into an Apple store; then, the scene jumps to her walking out empty-handed, telling the camera that the only laptop in her price range has a 13-inch screen.

Back in the car, she sighs and says, “I’m just not cool enough to be a Mac person.”

Lauren heads to Best Buy next and buys a Windows notebook made by Hewlett-Packard Co. for $US699. And she wasn’t alone. While some might have been able to find an Apple computer that fit the budget, Microsoft said none of the people they filmed picked a Mac.

Via The Age

Edith Zimmerman, whose blog demonstrates that she never quite bought the concept that food shouldn’t be played with, made an iPod out of bread.

It looks like the track playing is “(B)ready or Not” by the Fugees. Wonder if she’s going to be sent to bed without dessert…

Via Walyou

httpv://www.youtube.com/watch?v=nNhBwA7BLho
If you had any doubts about it being a very Bollywood moment — after Slumdog Millionaire won 10 Academy Awards and even the Pussycat Dolls got a themed “global goddess” makeover and pop song — this faux iTunes ad uploaded on youtube by Bollywood Hipster is the tipping point.

The mix of ancient and modern Indian dance styles is set to the themes song from movie Bachna Ae Haseeno.

Namaste to CoM reader Tina Singh for the tip.

Via om malik

From the Euclid Sun Journal police blotter for the greater Cleveland Area:

FOUND PROPERTY, VOELKER AVENUE: A man found an Apple computer at 7 p.m. March 16 on the street at Babbitt Road. He believed the computer may have been mistakenly left atop someone’s car roof when the car was driven away.

What are the chances it’s still working?

Image used with a cc license, thanks to dv0rsky

Proctor & Gamble is now behind (pardon pun) global public bathroom finder app “Sit or Squat.”  Below the list of facilities in the area, a Charmin logo appears with the phrase “Gotta Go?  Relax. We got your back.”

The app, offered gratis on iTunes, has info on where to find bathrooms, changing tables, handicap access and other amenities. Users can add new content to the service and rate featured toilets.

“Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they’re away from home,” explained Jacques Hagopian, Brand Manager for Charmin in the press release. “Helping people find a bathroom that is clean and comfortable is exactly what the SitOrSquat project is all about.”

So far, SitOrSquat has compiled information on more than 52,000 toilets in 10 countries worldwide. Some  1,600 users have downloaded the app, although complaints about the user interface and slow loading times are frequent.

Still, as far as corporate-sponsored apps go, it’s much better than Coke’s “spin the bottle” app or Target’s virtual snow ball.

Via textually

This is a vanilla cupcake meant to look like it’s topped with a handmade fondant iPhone for a senior management meeting at Air Canada.

Apple was granted a recent patent, no. 7,508,662, for a handle arrangement with integrated heat pipe.

Here’s how it’s summed up in the patent application: “As portable electronic device designs become more compact, managing thermal loads in integrated circuits (e.g. processing units) becomes more challenging.

One reason for this challenge is that high powered portable devices can generate significant amounts of waste heat energy over a relatively compact area. As such, damage due to heat cycling may cause collateral damage to components in close proximity to heat generators. In conventional solutions, fans may be utilized in coordination with a heat sink to dissipate generated waste heat. In some examples, where fans are utilized to cool components, battery life may be significantly lowered.

“Although conventional methods as illustrated may be effective, as noted above, power requirements for fan usage may, in some instances significantly reduce battery life making such a solution somewhat undesirable. Furthermore, use of a fan may, in some examples, contribute to an undesirable increase in noise level. Therefore, handle arrangements with an integrated heat pipe are presented herein.”

The  iBook G3 Clamshell had a handle (removed on later models),  a quick search turned up third-party handles for newer models, too, though at about $45 you might be better off with a case.

Have you bought handles? Would you like to see them on your next laptop?

via macsimum news

Spotted this yesterday in Milan: a small stool with a faux-Apple logo, missing the bite and a few colors but unmistakably inspired by the iconic rainbow.

Wonder who, for about $17 (€12.90), would want to sit on it, PC people?

There have been a number of stories recently about doctors armed with iPhones, using the device to save time and start making the almost extinct house call come back.

Business Week got on the case with a long feature about “Dr. iPhone,” calling it a “critical tool for saving time and improving the quality of the care” provided by the doc profiled, Dan Diamond, a family practitioner who works at the Doctors Clinic in Silverdale, Washington.

“If I leave my iPhone at home, I will turn around and go back for it,” he says. “It’s that important.”

Of 22 applications Diamond has installed on his iPhone, 10 are health related. The most important, he says, is Epocrates Essentials, which lets him quickly check for drug interactions, look up disease symptoms and find out what lab tests he might need to order. “I don’t have everything I need to know memorized,” Diamond says. “This makes me look like I do.”

Interesting that traditional media is looking into how smart phones change the medical profession — just like they are changing police work and other sectors  —  but how many docs use them?

Photo credit: Lezlie Sterling [email protected]

Actor Ashton Kutcher gets a lot of mileage out of his iPhone —  filming intruding paps and taking candid cam pics of his wife Demi Moore.

The subtle humor of New Yorker Cartoons are now available in an iPhone app in animated form. Michael Fry and long-time feature animation writer and producer Jim Cox bring the strips as films, one a day, offered on iTunes gratis at this writing.

Via Textually

A businessman who ran a $50 million iPod investment scam was sentenced to 17 years in prison by a federal judge in Miami.

Andres Leonel Pimstein, who pleaded guilty to a dozen wire-fraud counts in December, must also turn over 5,540 of the Apple devices and a Fidelity investment account totaling $138,522, U.S. District Judge Adalberto Jordan said.

It was a simple enough scheme: Pimstein bough iPods at wholesale prices and resold them to a department store chain in Chile. The chain, named Ripley, was supposedly going to buy the iPods from him at above-market rates.

But there was one slight problem: it was a Ponzi scheme.

‘In exchange for their work, Pimstein made `interest payments’ to the agents that were purportedly derived from the sale of products to Ripley,” according to the criminal information charging him with wire fraud. ‘The agents, in turn, distributed a percentage of the `interest payments’ to their investors and retained the difference as a commission.”

Pimstein was accused of creating false invoices to document the purported purchase and sale of the iPods.

Via Miami Herald

Image used with CC license, thanks to FHKE

Though it’s not entirely surprising that pop-synth vets Depeche Mode, who recently launched the first “iTunes Pass” are Macs, they way they expressed it in a recent interview was entertaining.

The Guardian asked them to link a song from their latest album to typical PC problems:

Guardian: Being in PC World, hoping to by an external disk drive to back up your important data, considering reliability to be more important than price.

Martin “Miles Away would be the best song on the new album for the situation, because Microsoft Vista is miles away from working. You wouldn’t find us in PC World, we’re all Mac users.”

Guardian: You can buy Macs in PC World now, you know.

Martin: “Well I wouldn’t know about that. Does Windows Vista work yet? (Chuckles) I wouldn’t like to be a beta tester for that!”

Dave: “Hard drives always crash. Make sure you back up!”

Hat tip to CoM reader Peter Philipsen.

Image used with a CC license, thanks to mrmatt

Apple has added HD movies to the US iTunes store, including action flicks “Transporter 3,” “Bangkok Dangerous” and “The Spirit.”   HD versions cost five dollars more to buy ($14.99 regular, $19.99 HD) but rentals cost the same as regular flicks, $3.99. HD purchases also come with an iPod/iPhone compatible standard def version for viewing on smaller screens.

Upcoming titles available for pre-order on iTunes include “Quantum of Solace” and “Twilight.”

An independent iPod repairman was charged with fraud and money laundering after acquiring more than 9,000 replacement iPod Shuffles by entering serial numbers into Apple’s Web site.

Nicholas Woodhams, 23, then sold the replacement iPods for $49 each, according to court documents filed Wednesday in federal court in Grand Rapids, Michigan.

Through his repair business, Woodhams knew iPod owners could get a replacement if their Shuffle had problems.

“Through trial and error, the defendant determined that he could guess valid, warrantied serial numbers and enter them into Apple’s Web site for ‘replacement’ units without ever in fact purchasing or possessing the ‘original’ units,” Assistant U.S. Attorney Nils Kessler wrote.

If Apple didn’t receive a defective iPod in return, the company would charge the cost of a replacement to a credit card provided by the customer. But Woodhams used credit or debt cards that rejected the transaction, the prosecutor said.

His lawyer Randall Levine told the Associated Press: “He is one of those guys who is computer-savvy. This is a very bright man who did not fully appreciate the seriousness of the situation.”

Image used with a CC license, thanks to re-ality

Psystar Corp., the Florida company fighting with Apple in federal court over selling computers that run Mac OS X, launched a new, slimmer clone.

The $600 Open(3) computer, sold exclusively on the company’s website,  has an Intel 2.8-GHz Core 2 Duo processor, 2GB of memory, a 500GB hard drive and an Nvidia GeForce 8400GS graphics card with 256MB of RAM in its standard configuration.

FireWire, Bluetooth and wireless hardware cost extra, however, as does a keyboard, mouse and monitor, none of which is bundled with the box, putting it up for competition with the base model Mac Mini, which also retails for $599, without monitor, keyboard or mouse.

Psystar started selling Intel-based computers with Mac OS X preinstalled last April.  In July 2008,  Apple filed a lawsuit accusing the company of copyright and software licensing violations.

A month later, Psystar filed a countersuit, which was tossed out in November 2008.

Psystar, however, refused to back down.  In February it won a round after a judge ruled that it could amend its countersuit to charge Apple with abusing copyright laws by tying Mac OS X to its own hardware.

Via Computer World

Hey, “festering dumpster biscuit,” I’m talking to you. Or at least I would be, if I’d shelled out $.99 for the Mud Slinger app.

Mud Slinger puts over a million different combos of contemptuous rudeness at your fingertips. Some are funny, none are really obscene and most would be challenging to  shout at the guy who just cut you off in traffic.

A few results from the “Unspeakably Foul Insult Generator”:
* Mutant rump worm penetrator
* Closeted dingle berry strainer
* Cretinous bubble jam
* Leaking member fondler
* Pulsating dill-knob fluid

Via TMC net

A police officer in Benton County, Washington is using his iPhone on the job as a translator.

Described in the local news story as a “crime-fighting gadget,” Deputy Doug Hollenbeck has been relying on his iPhone for the last eight months to help boost rudimentary Spanish skills while dealing with everything from roll-over accidents to routine traffic stops.

Hollenbeck says he’s admittedly at a disadvantage because he can’t speak fluent Spanish in a significantly Hispanic community.

“I’ve got some basic vocabulary skills but other than that, not so much,” he adds. That has translated to the phone being somewhat of a staple in his line-up of gear.  No mention of exactly which app he’s using.

Are translator apps fast enough to be used on the job? Let me know what you’re using in the comments…

Via kndu

httpv://www.youtube.com/watch?v=JTOCgkvJ03c
The teen star was trying to play nice with paps waiting for her outside a Pilates studio, taking pics of them with a camera and answering questions.

Then, as the pap was handing her drink back, she let his iPhone drop. That’ll teach ’em.

Well, it’s more of an unfortunate oversight. But the iCount logo — a numbers game for the iPhone, iPod touch —  looks like it’s all about something else thanks to the dropping of the “o”. Oh, my. Chalk up another one for the iTunes store censors.

Via the Inquirer

In “Burn After Reading,” the Coen brother’s black comedy about privacy and politics, Brad Pitt plays Chad, an amiable goof who works in a gym.

Along with co-worker Frances McDormand, who thinks plastic surgery will buy her love, he tries to sell a memoir from a former CIA agent found in a diskette left behind at the gym.

Chad is almost always plugged in to an iPod (and singing out loud) even when he’s on a stake out — as shown in the movie poster. Pitt doesn’t have a big part, but gets a lot of mileage out of playing a dim bulb in a stellar cast including George Clooney,  John Malkovich and Tilda Swinton.

httpv://www.youtube.com/watch?v=HxbD6IeLylw

We’ve written before about iPhone and iPod Touch apps designed by parents to keep the wee ones busy and busy parents sane.

Geek dad Darren Murtha created the Shape Builder app to keep his four-year-old amused. If the video demo is any indication — Murtha’s son puts shapes of animals and figures in place accompanied by his own merry made-up sound effects  — it’s a winner.

Designed for kids age three to six, Shape Builder provides 120 puzzles including musical instruments, fruits and vegetables, animals and the alphabet sounded out by a speech therapist.

Available on iTunes for $.99.

The new iPod Shuffle may talk, but a lot of what people have to say about it concern the placement of controls on the headphones. No third-party headphones are available yet and the rumors are flying about “authentication chips” contained in the headphones that Apple may require on those made by other companies, too.

Sean Mulvihill, who recently shared with CoM his MacBook Touch mock-up, sent in a prototype for a redesigned Shuffle, with the controls on the side of the device. The resulting Shuffle isn’t bulked up and would be easy to use on-the-go. Plus no headphone kerfluffle.

What prompted him to try a redesign?

“With the new release of the revamped iPod Shuffle me and a lot of  people were disappointed with the controls now on the headphones, therefore you cannot use your (own) headphones.  I decided to make a little mock-up of what I think the new iPod Shuffle should have looked like. ”

Though the small size and storage capacity of the actual Shuffle are interesting, I’d be hard pressed to replace my dead pod with it. Each iPod I’ve had averaged about three to five pairs of headphones (that’s a conservative estimate), if forced to replace the busted ones with Apple earbuds or pricey headsets (leaving the mystery chip issue aside for the moment)  it wouldn’t be worth it.

What do you think?

Apple has filed a patent for a wireless “remote wand” with the idea of adding it to future versions of Apple TV.  The wand would give users with control over a cursor on the Apple TV screen, sort of like a mouse controls a cursor on a computer. The wand would also give Apple TV three-dimensional controls similar to those offered by Nintendo’s Wii controller.

According to Apple Insider, unlike the current 5-button remote on the current version of Apple TV, the wand can control a number of functions and can be used to zoom, as a keyboard application, an image application, an illustration application and a media application.