Despite Wall Street urgings to introduce an inexpensive product to spur new customers, Apple leaders suggested the Cupertino, Calif. firm is not about to go there.
“It’s a category we watch, we’ve got some ideas here, but for now we think the products there are inferior and will not provide an experience that customers are happy with,” Apple operations chief Tim Cook said in answer to a question Wednesday.
Earlier this week, Berstein Research analyst Toni Sacconaghi told clients an $800 MacBook could increase demand for Apple products during the weak economy.