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Apple Music loses top exec to Uber

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

This story has been updated to include comments from Bozoma Saint John.

Bozoma Saint John, one of Apple’s most entertaining keynote presenters, is leaving the company to work for Uber as the ride-sharing startup’s chief brand officer.

Her task? Fixing Uber’s tarnished image in the wake of sexual harassment allegations and other recent turmoil

First look: From cute to badass, Apple’s new hardware impresses

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The best gesture in iOS 11 isn't just for iPad.
The best gesture in iOS 11 isn't just for iPad.
Photo: Apple

Three of the new hardware products Apple unveiled today at WWDC 2017 won’t be available until then end of 2017, but thanks to a hands-on section Apple hosted to developers, you can already get an idea of what it’ll be like to use the new iPad Pro, iMac Pro and HomePod.

Press members have been busy playing with the new products all afternoon and the early impressions are overwhelmingly positive. Of course, some issues on the iMac Pro and HomePod may still need fixing before launch, but it sounds like fans will love them.

Apple busts out fresh new ads for iPad Pro and iMac Pro

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The new iMac Pro brings awesome firepower to the desktop this December.
The new iMac Pro brings awesome firepower to the desktop.
Photo: Apple

Hot on the heels of it’s big batch of software and hardware announcements at WWDC 2017, Apple has published a series of new ads to its YouTube channel promoting its new products.

Apple fanboys won’t even be able to by the new iMac Pro until the end of 2017, but for now you can lust after it by watching Apple’s teaser ads over and over. There are also some new ad spots for the powerful new 10.5-inch iPad Pro.

Check ’em out:

11 awesome iOS 11 features Apple didn’t bother to mention

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The best gesture in iOS 11 isn't just for iPad.
The best gesture in iOS 11 isn't just for iPad.
Photo: Apple

Developers just got an early preview of Apple’s upcoming iOS 11 update for iPhones and iPads today during the company’s WWDC 2017 keynote in San Jose.

The new update packs some huge new features that make iOS more powerful and easier-to-use than ever. Apple’s update is so jam packed that some of the best new additions didn’t even get some stage time at WWDC.

iOS 11 brings big UI changes, smarter Siri and much more

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iOS 11 is Apple's biggest update in years.
iOS 11 is Apple's biggest update in years.
Photo: Apple

Developers received an early look at iOS 11 today, Apple’s next big update for iPhones and iPads that adds a host of new features and user-interface changes to make iOS devices better than ever.

“Today we’re going to take the world’s best and most advanced operating system and turn it up to 11,” said Tim Cook.

Apple teases ‘seriously badass’ iMac Pro and other new Macs at WWDC

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imac pro
The iMac Pro looks amazing!
Photo: Apple

Developers got treated to a new lineup of Macs today at WWDC 2017, including a sneak peek at a “seriously badass” iMac Pro coming later this year.

Apple updated both the iMac and MacBook Pro product lines with a bunch of new internal features. The new models bring brighter displays and more powerful CPUs that will make the Mac a VR gaming-machine — and they’re shipping today.

Apple unveils watchOS 4 with new clock faces and UI changes

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Kevin Lynch shows off the new Siri watch face for Apple Watch.
Kevin Lynch shows off the new Siri watch face for Apple Watch.
Photo: Apple

Apple’s software vision for the Apple Watch was unveiled during the company’s WWDC 2017 event today in San Jose, revealing a host of new features coming to wearers’ wrists later this year.

With watchOS 4, Apple’s designers have focused on making the device more personal than ever. Siri is more powerful than ever thanks to some new machine learning tricks that make the personal assistant absolutely indispensable.

Liveblog: Apple unveils new software lineup at WWDC 2017

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Get ready for WWDC 2017.
Get ready for WWDC 2017.
Photo: Ste Smith/Cult of Mac

Apple’s 2017 Worldwide Developers Conference is set to kick off in just a few short hours, and rumors indicate we could be in for the iPhone-maker’s most action-packed keynote in years.

Not only is Apple expected to unveil iOS 11, macOS 10.13, tvOS 11 and watchOS 4, but today’s event could also showcase some fresh new hardware. Cult of Mac will be here to liveblog all the festivities with up-to-the-minute analysis on all the new software, hardware and more.

Tim Cook and company take the stage today at 10 a.m. Pacific in San Jose, California, but we’ll be kicking off the fun a little early. Come join the action!

Apple Music boss enrages Twitter after Rihanna incident during NBA Finals

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue has the best seats at Oracle Arena.
Photo: SF Chronicle/Twitter

The internet is furious at Apple Music boss Eddy Cue after the exec was supposedly spotted heckling singer Rihanna last night during Game 1 of the NBA Finals in Oakland, California.

Video of Cue at the game appears to show the Apple VP telling Rihanna to sit down. Rihanna had been doing a bit of heckling herself during the game, yelling at Warriors superstar Kevin Durant. Twitter immediately went in on Cue for going at Rihanna, but most people thought he was just your average court-side rich white guy.

iPad Pro 2 mockup brings trackpad to Smart Keyboard

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Does the iPad Pro need a trackpad?
Does the iPad Pro need a trackpad?
Photo: David Chapman

Apple could unveil a new iPad Pro 2 as soon as next Monday during its WWDC 2017 keynote. And if it does, we hope the company adds some new productivity features, like this Smart Keyboard with a trackpad.

In a new mockup that imagines what the new Smart Keyboard could look like, designer David Chapman shows why it would be a great idea.

Take another look:

Apple is already manufacturing its Siri-powered speaker

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The Amazon Echo may finally have competition from Apple.
The Amazon Echo may finally have competition from Apple.
Photo: Jim Merithew/Cult of Mac

Apple’s grand unveiling of its Siri-powered home speaker could come as soon as next week, according to a new report that claims production on the new device is already underway.

Whispers that Apple is working on a speaker to rival the Amazon Echo and Google Home have been swirling around the rumor mill for months. Even though Apple execs have downplayed the possibility of a Siri speaker in the past, but it looks like it’s about to become a reality. And it will boast some new tech its rivals don’t have.

Apple is developing a special AI chip for iPhone

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A10 Fusion
Custom AI-powered silicon could be Apple's next big thing.
Photo: Apple

Apple is allegedly planning to take its Artificial Intelligence game to an all-new level an AI-powered iPhone chip.

In a race to catch up with the competition at Amazon and Google, Apple has a team of engineers working on a new piece of silicon that’s dedicated to processing artificial intelligence commands which could lead to improved battery life.

Investigators suspect iOS device in plane crash that killed 66

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iPhone on plane
Apple is not involved in the investigation.
Photo: Ste Smith/Cult of Mac

French officials are investigating the possibility of whether an iPhone or iPad was the cause of EgyptAir Flight 804.

The 2016 crashed killed 66 people yet the investigators have been stumped on what brought the plane down. Some new clues may hint that it was an overheating iOS device that sparked the catastrophe.

Tidal loses third CEO in two years

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Jay Z
Jay Z can't find a reliable CEO.
Photo: Flickr/NRK P3

Jay Z’s struggling Tidal music streaming service is saying goodbye to its third CEO in two years.

The company reportedly parted way with top executive Jeff Toig, though no replacement has been named. Tidal has had a revolving door of CEOs during its troubled history. Toig took over the reigns of Tidal just 18 months ago.

The next great Android phone will have a 360-degree camera

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Essential is looking to disrupt the Android market.
Essential is looking to disrupt the Android market.
Photo: Andy Rubin

Essential inc, the new tech company founded by the godfather of Android, Andy Rubin, is set to unveil its first product at the end of this month.

A new Twitter account created by the company teased the announcement today with its first ever tweet to hype what many anticipate to be a new Android smartphone. Rubin shot followers a teaser in March, but now Essential is busting out its own glimpses of the smartphone that may include a 360-degree camera.

Apple’s WWDC 2017 keynote will be live streamed

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Don't miss out on WWDC 2017!
Don't miss out on WWDC 2017!
Photo: Apple

Didn’t get one of the rare tickets to Apple’s 2017 Worldwide Developers Conference? Don’t worry, you’ll still be able to watch most of the action from your couch at home.

Apple confirmed today that it’s big keynote on June 5 will be available to view via live streaming. Fans can tune in by watching the event on Apple TV, or through Safari on a Mac, iPhone, or iPad. You can even watch from a PC with Microsoft Edge on Windows 10.

iPhone gets reincarnated in Apple’s new Earth Day ad

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L.I.A.M. works his magic in the new Apple ad.
L.I.A.M. works his magic in the new Apple ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.

Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.

Study finds Apple Watch is most accurate wearable at measuring heart rate

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Apple Watch sensors
Has your Apple Watch's sensor panel popped off?
Photo: Jim Merithew/Cult of Mac

When it comes to measuring heart rate and calories burned, not all fitness trackers are created equal, based on the findings of a scientific study that pitted the top wearables on the market against each other.

The in-depth study conducted by researchers at Stanford University was published today, revealing that Apple Watch is the most accurate wrist-worn tracker on the market, but it’s still far from perfect.