Today, Facebook released an incredible new app called Paper that is a total reimagining of what Facebook on a mobile device means. As I wrote over on Fast Co. Design, it’s the opening sentence in Facebook’s next 10-year plan that puts mobile first.
It’s a great app, but there’s just one problem: the name. There’s another widely known drawing app called Paper by developers FiftyThree Inc. FiftyThree’s not happy about their name being lifted. Facebook’s response? Basically, “tough noogies.”