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Apple Inc. - page 135

This Is How ARM Saved Apple From Going Bust in the 90s

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Apple has built the majority of its modern day fortunes upon the back of the low-voltage ARM chipset. Ever since the first iPhone, ARM chips have driven Apple’s biggest and best-selling products. Thanks to the success of iOS, which only runs on ARM, the futures of Apple and ARM are so intertwined that Cupertino now designs its own custom specced ARM chips.

Given how forward thinking Apple is, it probably wouldn’t surprise you to hear that the Mac maker once bought a 43% stake in ARM back in the early 1990s. What probably would surprise, you, though, is that Apple sold that stake at a loss… and that sale saved the company from total bankruptcy.

Steve Jobs To Give Keynote At WWDC 2011? [Update: Nope]

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(Update: Looks like we were right to be skeptical. GigaOm has since corrected their post to say they mistakenly published an old press release.)

In what we hope is a return from his medical leave of absence, Apple has apparently just confirmed that Steve Jobs will be the official keynote speaker at this year’s Worldwide Developer’s Conference.

Apple Gets To Look Through Samsung’s Unreleased Smartphones For IP Infringement

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Apple’s suing Samsung for copying the intellectual property of their iPhone, iPad and iOS designs. In return, Samsung’s suing Apple for patent infringement.

In the Apple vs. Samsung case, though, Apple has just won a weird little concession from the judge: they get to see five of Samsung’s unreleased tablets and smartphones. Can you imagine what would happen if Samsung got the same concession in their suit against Apple?

Apple’s A4 Chip Could Be The Minimum Requirement For Running iOS 5

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With iOS 4, Apple left the original iPhone and iPod Touch behind in the dust of iOS 3.1.3, and even the iPhone 3G could not avail itself of some of iOS 4’s most notable features, like multitasking. As long as you at least had an iPhone 3GS, though, you’d be fine.

Given how many problems the iPhone 3G hardware had running iOS 4.0, it should come as no surprise that Apple is hoping to consign that hardware to the dustbin when they debut iOS 5 at WWDC next month. What may be more surprising is that the iPhone 3GS will go into the dustbin too.

Apple Responds To Lodsys: Cease And Desist Your Patent Troll Threats, Or Prepare To Fight

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Apple has finally responded to Lodsys’ patent troll attempts to extort indie iOS devs for using iOS’s In-App Purchasing Mechanism: developers don’t owe Lodsys anything for offering in-app purchases, and if Lodsys cares to press the issue, Apple will be more than happy to step in on behalf of their devs… and wipe the floor with Lodsys.

Amazon Hoping You’ll Go ‘Gaga’ And Skip The iCloud With New $0.99 Promo

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Are Lady Gaga followers Apple or Android fans? Amazon is using the flamboyant celebrity to push its cloud storage option, selling the singer’s new “Born This Way” album for only 99 cents. Along the way, the Internet retailer hopes you’ll pick it over Apple’s $16 iTunes price … and in doing so, be locked into using their Cloud Locker service instead of Apple’s forthcoming iCloud.

Apple Resumes Product Placement on The Office

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After an unexplained absence, Apple products have officially returned to NBC’s The Office, which wrapped up its seventh season last night.

Apple gear was prominently seen and mentioned during the show’s earlier seasons. In 2005, for example, former boss Michael Scott (played by Steve Carell) gifted a then-cutting-edge 5th generation iPod Classic (“video iPod”).

But as of late, HP replaced Apple for “promotional consideration”, as evidenced by the closing credits. Apple products continued to appear on occasion, but only discretely, the logo always obscured.