Apple is going further into the ad business. Soon, a paid advertisment will be added to the Today tab of the App Store. And a paid link will be added to the product pages for individual applications.
These will join the Search Ads that are already included in the App Store.
Apple acting as an advertising broker is likely to be controversial because the company has taken a strong stance on targeted ads provided by Google, Facebook and others.
June 10, 2013: Apple passes a major milestone in iOS history, as payments to app developers top $10 billion on the App Store’s fifth birthday.