Nielsen, global leader in measurement and information, takes a look back at the State Of Appnation and how much has changed over the past year. Since Nielsen’s 2011 summary, the number of U.S. smartphone users has increased by 12.4%, with one in two mobile subscribers now owning a smartphone. With the rise in smartphone users, comes a rise in the number of apps being downloaded, as well as the amount of time users spend engaged with them.
Nielsen: Android And iOS Users Account For 88% Of App Downloads In The Past 30 Days