Apple is a riddle, wrapped in a mystery, inside an enigma. No, wait. That was Stalinist Russia.
Whatever. The two are nearly identical in their abilities to keep secrets.
As an Apple observer myself, I’m keenly aware of the iron curtain of secrecy that prevents anyone from knowing what Apple is working on, what they’re planning and what their processes are for developing new technologies.
Rumors and speculation are always so easy to come by; unannounced facts are rare — even facts about the past.
That’s one of the great things about Walter Isaacson’s biography of Steve Jobs. It gave rare insight into the inner workings of Apple, to some degree.
And that’s what’s so great about the current jury trial in Silicon Valley, where Apple is suing Samsung and Samsung is suing Apple. It’s forcing Apple to reveal countless facts and events that it doesn’t want to reveal.
The lawsuit appears to be far from over. But already, it’s clear that Samsung is “winning.” Why? Because it’s a contest between a company that cares deeply about its secrets — even small ones — and a company that doesn’t care as much. So the discovery and revelation is punishing Apple.
Here are the 8 secrets Apple has been forced to reveal in court in the past couple of weeks.