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10 times Apple learned from massive iPhone mistakes

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iPhone 7 red
iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.

Samsung lures iPhone users with revamped Smart Switch

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Samsung Smart Switch
Smart Switch makes it easy to jump platforms.
Photo: Samsung

Samsung is hoping to attract iPhone owners to its new Galaxy S8 lineup with a revamped Smart Switch website.

The company highlights just how easy it can be to swap iOS for Android and take all of your data with you in just a few steps.

SEGA Forever collection brings free console classics to iOS

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SEGA-Forever
SEGA's console classics live on.
Photo: SEGA

SEGA’s back catalog of games is one of the best there is, and the Japenese giant won’t stand by and watch it die. The new SEGA Forever collection for iOS offers a growing catalog of classic console titles from every era — from Master System to Dreamcast.

What’s more, every one is free to play.

Steve Jobs demanded Android-style back button for iPhone

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Steve Jobs holding the original iPhone
iPhone could have looked a lot different had Steve Jobs had his way.
Photo: Apple

Since it made its debut in 2007, the iPhone has relied on just one physical button for returning to the Home screen. But if Steve Jobs had his way, it would have had two.

The Apple co-founder and former CEO tried to convince other executives that the iPhone also needed an Android-style back button for navigation.

Huge Pokémon GO update to bring better gyms, raid battles

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Multiplayer raids are coming to Pokémon GO this summer.
Multiplayer raids are coming to Pokémon GO this summer.
Photo: Niantic

Pokémon GO is getting a massive update this summer that will introduce a number of new features to make the game more accessible, more social, and more exciting.

Players can look forward to revamped gyms that give out gym badges, multiplayer raid battles, and lots more.

Twitter rolls out a massive redesign on mobile

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Twitter's fancy new look on iPhone.
Twitter's fancy new look on iPhone.
Photo: Twitter

Twitter has begun rolling out the latest version of its mobile apps today, introducing a big redesign that unifies the user experience across Android and iOS.

It’s prettier and easier to navigate, but it still doesn’t deliver the option to edit tweets.

Instagram lets you archive old photos you don’t want to scrap

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Archive comes to Instagram.
Archive comes to Instagram.
Photo: Instagram

We’ve all uploaded Instagram photos that seemed a great idea at the time, and now we regret ever making them public. You don’t want anyone to see them, but you don’t want the memory to be gone for good.

Now you can archive all those embarrassing snaps instead of deleting them altogether.

Microsoft revamps Skype in a bid to do battle with iMessage

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Skype's overhaul is coming to iPhone soon.
Skype's overhaul is coming to iPhone soon.
Photo: Microsoft

Microsoft is rolling out a complete top-to-bottom overhaul of Skype in an effort to do battle with the likes of iMessage and Snapchat.

Its revamped service combines familiar Skype features like instant messaging and international calling with third-party service integration, improved group chat, and photo sharing with the ability to add annotations and emoji stickers.

Microsoft brings Planner to Android and iOS

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x
Planner is truly mobile.
Photo: Microsoft

A simple to-do list isn’t enough when you’re managing tasks for more than one person, which is why Microsoft gave us Planner.

Its productivity tool makes it easy to organize teamwork among multiple people, and now it’s available on Android and iOS.

Android creator takes wraps off new Essential Phone

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Essential Phone
Essential Phone will expand its reach to new markets.
Photo: Essential

Android creator Andy Rubin has finally unveiled his new Essential Phone, a device that aims to break barriers with a unique design and support for modular upgrades.

Its edge-to-edge display and sleek form factor make the iPhone look even more outdated, while its internal specifications give even the Galaxy S8 a run for its money.

The next great Android phone will have a 360-degree camera

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Essential is looking to disrupt the Android market.
Essential is looking to disrupt the Android market.
Photo: Andy Rubin

Essential inc, the new tech company founded by the godfather of Android, Andy Rubin, is set to unveil its first product at the end of this month.

A new Twitter account created by the company teased the announcement today with its first ever tweet to hype what many anticipate to be a new Android smartphone. Rubin shot followers a teaser in March, but now Essential is busting out its own glimpses of the smartphone that may include a 360-degree camera.

Catch the latest Pokémon game on Android and iOS

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Can you train your Magikarp to be the best?
Can you train your Magikarp to be the best?
Photo: The Pokémon Company

The Pokémon Company just launched its latest game on Android and iOS, and it’s all about Magikarp.

Called Magikarp Jump, it sees you training a Magikarp to do about the only thing a Magikarp is good for: Jumping!

Can you get yours to jump the highest?

Kodak’s first camera-smartphone finally lands in the U.S.

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Kodak Ektra smartphone
The Kodak Ektra is a camera with a smartphone built in.
Photo: Kodak

The Ektra, Kodak’s camera-forward smartphone that launched in Europe around the time Apple’s iPhone 7 Plus debuted, is now available in the U.S.

The iconic but fading photo company partnered with Bullitt Group to develop a device that is, first and foremost, a camera, but also a smartphone to help reverse its fortunes by getting competitive in the mobile photography industry.

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

Will Siri ever be as good as the Google Assistant? [Friday Night Fights]

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The gap is getting wider.
The gap is getting wider.
Photo: Ste Smith/Cult of Mac

Google brought its Google Assistant to iOS this week, finally giving iPhone fans a taste of the best virtual assistant on the planet. But those on Android are in for so much more, with major improvements on the way, including impressive Google Lens integration.

Friday Night Fights bugThe changes make it harder than ever for Siri to catch up. Despite the improvements Apple made with iOS 10, it still feels like Siri is well behind its rivals. Is that gap now too big, or can Apple catch up? Will Siri ever be as good as the Google Assistant?

Join us in this week’s Friday Night Fight as we wage war over virtual assistants.

Google Photos is getting some incredible new features

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Google Photos sharing
Sharing have never been easier.
Photo: Google

Google Assistant may have just made its way to iPhone, but it’s not even close to the most exciting thing to come out of Google I/O today.

That would be all of the incredible new features coming to Google Photos, including new sharing options, stunning Photo Books you can build in just a few taps, intelligent photo editing, and Google Lens integration.

Gmail for Android and iOS is getting Smart Reply

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Smart Reply in Google Inbox.
Smart Reply in Google Inbox.
Photo: Google

The official Gmail app for Android and iOS is getting Google’s impressive Smart Reply feature.

By taking advantage of machine learning, Smart Reply can help you power through outstanding emails in your inbox by suggesting suitable replies that are friendly and conversational.

Instagram now offers Snapchat-style Face Filters

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Instagram isn't shy about ripping off Snapchat's best features.
Instagram isn't shy about ripping off Snapchat's best features.
Photo: Instagram

Instagram’s fight to stay ahead of Snapchat involves stealing its best features so that users have no reason to switch. That continues today with the introduction of Face Filters, which, just like Snapchat’s, apply things like glasses, hats, animal ears, and more to your selfies.

Nintendo is bringing The Legend of Zelda to your phone

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The Nintendo Switch's flexible Joy-Con controllers work just fine with a Mac (but not an iPhone).
Nintendo’s newest console was by far the hottest product.
Photo: Killian Bell/Cult of Mac

The Legend of Zelda will finally break away from Nintendo consoles to grace Android and iOS devices in 2018, according to a new report.

The first ever Zelda game on mobile will be developed by DeNA, the studio behind Super Mario Run and Fire Emblem Heroes.

This unashamed iPhone 7 clone is a fraction of the cost

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Don't expect iOS 10.
Don't expect iOS 10.
Photo: UMIDIGI

iPhone clones just hit a new low.

Meet the UMIDIGI G, a device that isn’t ashamed to be a complete ripoff of Apple’s latest smartphone. It runs Google’s latest Android 7.0 Nougat operating system, and it’s super-affordable at just $79.99. Its specifications aren’t bad, either — but you shouldn’t buy one.

Samsung starts testing self-driving cars on public streets

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Apple Car
Samsung plans to copy Apple's automotive play.
Photo: Bloomberg

Apple’s not the only smartphone-maker with ambitions to take over the self-driving car market.

Samsung is the latest tech company to receive permission to test their self-driving vehicles on public roads, after the South Korean government granted the company approval to start hitting the streets this week.

iPhone growth stalls as Chinese smartphones surge

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Product Red iPhone box
The RED iPhone 7 hasn't given sales a boost.
Photo: Ste Smith/Cult of Mac

Growth in the smartphone industry isn’t dead yet, according to the latest report from the International Data Corporation which found smartphone shipments grew more than expected last quarter.

IDC predicted shipments would rise 3.6%, but the industry actually saw 4.3% growth in Q1 2017. Unfortunately for Apple, most of the increase in shipments were triggered by a couple of Chinese companies.