Apple dropped a charming new iPhone ad over the weekend, showing off the Portrait mode available on Apple’s phablet-size iPhone 7 Plus.
Called “Take Mine,” the ad tells the story of a young woman who arrives in a Greek village to visit her grandma, only to quickly become an in-demand portrait photographer for the locals. Upbeat, warm, and showing off the iPhone 7’s impressive tech without a hard sales pitch, it’s a definite winner.
Check it out below:
As Apple notes, “Portrait mode on the iPhone 7 Plus helps you take great portraits by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus. So now, taking a professional-looking portrait is as easy as snapping a photo.”
The ad concludes with the same “Practically magic” tagline that Apple has used for much of its iPhone 7 advertising.
What do you think of the ad? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
3 responses to “Sun-baked iPhone 7 Plus ad focuses on Portrait Mode”
I do not understand why the Jewish girl is visiting the Greek village, and why no one there has apparently ever seen a camera before?
It’s a Greek girl visitng her grandma at her place of origin I guess…
The idea is that, at a laid-back, remote village, locals have not seen a “fancy” mobile camera before…. not quite true, but believable for viewers far away from Greece (that can’t tell whether the young lady is Greek or Jewish ;)
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