As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.
Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.
Check out the video below.
If I might make one request of parody video makers, though, with a total overload of Jony Ive impressions online, can’t people start working on their Tim Cook impressions a bit more? The guy’s been running the show at Apple for years, and I’ve still to hear a spot-on impersonation.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
6 responses to “CollegeHumor explains the $10,000 Apple Watch’s ‘killer app’”
Well, if you, as a company, see famous kids spending that on shoes and Saudi dudes buying 15 gold plated Ferrari cars, why wouldn’t you create a watch for them?
The entire English-speaking world outside of the United States and Canada pronounces it “aluminum”. Get over it.
You mean “aluminium”, right?
No different from someone wearing a gold Rolex vs a Swatch, you know one has more sense than money
Bad impersonation, really bad Apple Watch graphic….
The Tim Cook impersonation is terrible. Not even close to a southern accent.