An Apple store at New York’s Grand Central Terminal is back on.
Whatever happened, it now looks like it is back on, according to the Wall Street Journal:
The Metropolitan Transportation Authority is looking for new tenants for a marquee space in Grand Central Terminal, and computer giant Apple Inc. has expressed interest in putting a store there.
The agency is looking for a single renter for two adjacent balconies on the north and east sides of the terminal. It will issue a request for proposals Monday.
The space is about 15,000 square feet — making the store Apple’s smallest in Manhattan (there’s currently four) but potentially the highest trafficked. The WSJ reckons it could be even more popular than the 5th Avenue store, which is one of New York’s most photographed landmarks.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
9 responses to “Apple Store In Grand Central Terminal Is Back On”
Not that this isn’t a cool idea, but this store wouldn’t be all that far from the one on 5th ave
apple are teasing, they will definitely have a store their, why not?they have the market for it
@twitter-14191590:disqus
There’s so many people in the city I don’t think it would be a problem to have another one, I’m sure it would keep itself in the black easily, since Apple makes a huge profit margin on at least a few of their most popular products.
So what? The respective “publics” for each store would seem not to overlap much or at all. A store in Grand Central could be accessed far more easily by millions of train commuters than could the Fifth Avenue store, and vice versa. Looking at Google Earth, it’s about a fifteen block walk or cab ride between the two. I don’t think I’d want to walk that on a cold winter’s day or a hot summer day. And I don’t think I’d pay for a taxi or even a bus if I didn’t have to.
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