Apple’s “Scary Fast” Mac event focused on the new M3 family of chips, refreshed MacBook Pros and an updated iMac. But Apple uncorked a big surprise at the end by revealing the entire presentation was recorded using an iPhone.
This marks the first time Apple used only one of its handsets to film an entire product-launch event. And the company released a behind-the-scenes video showing exactly how the magic was made.
First Apple event recorded solely using an iPhone
iPhones are known for their excellent video-recording capabilities. Over the years, we have seen several music videos and short films recorded using the device. Apple has a brilliant “Shot on iPhone” campaign that highlights the best photos and videos taken using an iPhone.
Just how good is the iPhone? If Apple had not mentioned that its Scary Fast presentation was recorded on an iPhone, no one would have known. The production quality was in line with the company’s previous prerecorded events. But a footnote in the event’s last slide mentions that “all presenters, locations, and drone footage [were] shot on iPhone 15 Pro Max.”
Shot on iPhone: Go behind the scenes
Apple paired the iPhone with other professional equipment for recording the “Scary Fast” event. The company revealed how it was all done in a “making of” video.
“We were able to get the same complex shots on such a small device similar to how we would do any traditional camera,” said Brian Oakes from RadicalMedia, the director. “We were on cranes, dollies, drone shots.”
Watch the video for more details:
“We’re getting super-clean, beautiful images,” Oakes also said. “The results are here by the fact that we can shoot this video on the iPhone 15 Pro.”
iPhone’s video recording capabilities remain unmatched
Apple’s presentation shows the video recording capabilities of the new iPhone. And that’s despite the phone not providing 8K video recording like many flagship Android phones.
The iPhone 15 Pro lineup can record 4K videos using the Academy Color Encoding System (ACES). They are the only smartphones in the world capable of doing so. Additionally, plugging an external storage drive enables 4K 60fps ProRes recording for greater flexibility in post-production.