Apple is mulling raising prices for the iPhone 15 Pro and its Pro Max sibling in the United States. The company has yet to make a final decision on the matter, though.
The Cupertino giant has also asked its suppliers to manufacture about 85 million iPhone 15 units.
iPhone 15 Pro price hike could boost Apple’s revenues
Interestingly, a Bloomberg report claims Apple has decided to produce the same number of iPhone 15 units as the last few years. This is despite the slowdown in smartphone sales worldwide and the demand remaining lukewarm in the coming quarters. Apple, however, has been mostly immune from this, as iPhone sales have grown worldwide over the previous year.
Apple’s revenues could get a nice boost if it hikes the prices of the iPhone 15 Pro and sells the same amount of units as last year. That also would push the average iPhone selling price higher.
iPhone 14 Pro and Pro Max pricing starts from $999 and $1,099 in the United States. A price bump could lead to the 6.1-inch Pro iPhone costing north of $1,000. Over the last few years, there have been rumors of Apple hiking iPhone prices.
iPhones have become more expensive worldwide
While the company didn’t raise prices in the United States, iPhones became more expensive in other parts of the world. (Currency devaluation also played a role here.) Apple also removed the wall adapter from the box to save on packaging and transportation costs.
Haitong analyst Jeff Pu recently predicted that the iPhone 15 Pro Max could cost more than its predecessor.
Apple sold the 256GB iPhone XS Max for $1,249. So, the company could make the iPhone 15 Pro Max more expensive by $50 this year. With a rumored new chassis design, a larger display with slimmer bezels, a 3nm A17 Bionic chip, a USB-C port instead of Lightning, and a periscope zoom lens, consumers might not complain about the $50 price hike.