Apple's classical music app misses its 2022 deadline | Cult of Mac

Apple’s classical music app misses its 2022 deadline


Apple buys Primephonic: Apple Music's classical catalog will get a big boost from Primephonic.
Apple's dedicated classical music app is still waiting in the wings.
Photo: Samuel Sianipar/Unsplash

It’s 2023 and the standalone classical music app that Apple promised for 2022 is nowhere to be seen. It’s not clear whether it’s late or has been quietly killed off.

The company said its offering will include high-quality audio, expert recommendations and playlists, exclusive audio content, “extensive contextual details on repertoire and recordings” and other advanced features for classical music aficionados.

Apple classical music app is MIA in 2023

In 2021, Apple purchased classical music service Primephonic. The iPhone-maker then committed itself to making its own version with the best features of Primephonic and more.

“In the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world,” said Oliver Schusser, VP of Apple Music and Beats, at the time.

The company promised in 2021 that the application would be out “next year.” It has now missed that deadline. And it has made no mention of the classical music app since 2021. It remains unclear whether the project is taking longer than first estimated, or if Apple sent it the same way as AirPower.

Music to your ears?

The differences between classical music and pop or rap go well beyond the sound. Classical catalogs aren’t about the latest hits. Instead, they contain numerous recordings of the same piece, done by a wide range of performers over decades. Buying Primephonic gave Apple an easy way to bulk up its classical music collection.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Schusser.

However, Apple shut down the streaming service in 2021 immediately after the acquisition. Fans have been waiting for the promised replacement dedicated classical music app ever since. Instead, Cupertino added Primephonic’s catalog to the standard Apple Music app.

Lewis Wallace contributed to this article.


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