Apple execs uttered the term “5G” so many times during Tuesday’s iPhone 12 unveiling that they could have triggered semantic satiation. (That’s when you hear something so many times that it starts to sound … really weird.)
If their repetition of the word didn’t burn 5G into your brain — or turn your gray matter into mush — the 5G supercuts that followed certainly will.
With a recent study showing the virus that causes COVID-19 can live up to 28 days on glass and stainless steel, it might be time to double down on your disinfectant efforts. Remind me again what iPhones are made of … oh, yeah, glass and metal. Yikes!
One easy way to sanitize your iPhone and other small items is to use a device like the Mophie UV Sanitizer with a built-in wireless charger. While the company doesn’t specifically claim that the device kills COVID-19 dead, another recent study showed definitively that ultraviolet light can kill the potentially deadly virus.
At some point, “better safe than sorry” comes into play.
And I imagine workers in Apple’s marketing department filled with a gut-churning mixture of righteous anger, paranoia and dread.
What could cause such unpleasantness inside the pristine glass walls of Apple’s spaceship HQ (or within remote employees’ home bubbles)? Tuesday morning, images of the entire iPhone 12 lineup and HomePod mini leaked just hours ahead of Apple’s “Hi, Speed” event.
Apple took the wraps of the HomePod mini Tuesday, showcasing a pint-size smart speaker that promises high-end audio at a lower price than its big brother. But the most interesting parts might have nothing to do with music.
With Apple’s custom U1 ultra-wideband chip inside, the HomePod mini also can serve as an advanced hub for home automation. A new Intercom feature promises to connect family members wherever they are. And, in typical Cupertino fashion, the speaker will work closely with other Apple devices.
Like the larger HomePod, the small, round smart speaker comes wrapped in a mesh fabric. A backlit touch surface on the top offers volume controls and shines during Siri interactions.
The HomePod mini measures just 3.3 inches high by 3.9 inches wide, and weighs just 0.76 pounds. It packs one full-range driver and dual passive radiators, and it leans on what Apple calls “computational audio” to deliver high-quality audio out of this smaller form factor. Despite many of Apple’s glamor shots making it look totally wireless, the HomePod mini relies on a cord just like its big brother.
An experience ‘only Apple can deliver’
Long-time Apple fans might not be too shocked to hear that the $99 smart speaker will offer an experience “only Apple can deliver.”
New Apple TV+ nature docuseries Tiny World was definitely not shot on iPhone.
Documentarians who captured those pint-size critters’ everyday adventures show off some of their crazy camera rigs in a new behind-the-scenes video. And the photo gear looks absolutely crazy. The clip also shows off some of the incredible footage in the series, which debuted Friday on Apple TV+.
When Apple Fitness+ arrives later this year, it will live or die on the motivational skills of its talented team of high-energy trainers. Our cover story this week offers introduces you to the pace-setting athletes Apple enlisted to whip us all into shape.
Plus, with iPhone 12 right around the corner, we’ve got more rumors to peruse. And with iOS 14 and watchOS7 already here, we’ve got some timely how-tos. All that good stuff comes wrapped up in this week’s issue of Cult of Mac Magazine. Download it for free and enjoy it on your iOS device, or get the links below.
When Apple holds its fiscal Q4 2020 earnings call on Oct. 29, can the company deliver another pandemic miracle?
We’ll all find out at 2 p.m. Pacific that day, when Apple live-streams its earnings call. (Actually, we’ll undoubtedly find out a half-hour earlier than that, when Cupertino issues its press release outlining its quarterly results).
Following last quarter’s record-setting results, Wall Street will be waiting with bated breath to see if Apple once again found a way to spin gold amid the economic disaster caused by COVID-19.