5 biggest takeaways from Apple’s iPhone 12 event [Cult of Mac Magazine 371]

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Let's run down all the week's big Apple news.
Let's run down all the week's big Apple news.
Cover: Leander Kahney/Cult of Mac

New iPhones (both “regular” and mini, as well as Pro and Pro Max). A new, pint-size HomePod mini. And the triumphant return of MagSafe … this week’s “Hi, Speed” event delivered the goods.

Read up on all the new Apple gear, and find out why we’re totally psyched about the iPhone 12 mini (and a bit less so about 5G), in this week’s free issue of Cult of Mac Magazine. Download it now to read on your iOS device.

Oh, and don’t worry — we’ve got plenty of post-show analysis (and some even fresher Apple news and rumors, too) …

These 5G supercuts will burn the word into your brain

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Apple isn't exactly subtle about pushing high-speed 5G networking. These 5G supercuts from the
Apple isn't exactly subtle about pushing 5G.
Photo: Apple

Apple execs uttered the term “5G” so many times during Tuesday’s iPhone 12 unveiling that they could have triggered semantic satiation. (That’s when you hear something so many times that it starts to sound … really weird.)

If their repetition of the word didn’t burn 5G into your brain — or turn your gray matter into mush — the 5G supercuts that followed certainly will.

This wireless charger will disinfect your iPhone [Review]

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The Mophie UV Sanitizer With Wireless Charging can blast your iPhone with germ-killing ultraviolet light.
This wireless charger can blast your iPhone with germ-killing ultraviolet light.
Photo: Lewis Wallace/Cult of Mac

With a recent study showing the virus that causes COVID-19 can live up to 28 days on glass and stainless steel, it might be time to double down on your disinfectant efforts. Remind me again what iPhones are made of … oh, yeah, glass and metal. Yikes!

One easy way to sanitize your iPhone and other small items is to use a device like the Mophie UV Sanitizer with a built-in wireless charger. While the company doesn’t specifically claim that the device kills COVID-19 dead, another recent study showed definitively that ultraviolet light can kill the potentially deadly virus.

At some point, “better safe than sorry” comes into play.

Apple leaks must make things completely crazy in Cupertino

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When will the Apple leaks stop?
Some people love Apple leaks. Other people surely hate them.
Photo: Apple

I imagine Tim Cook seething with rage.

And I imagine workers in Apple’s marketing department filled with a gut-churning mixture of righteous anger, paranoia and dread.

What could cause such unpleasantness inside the pristine glass walls of Apple’s spaceship HQ (or within remote employees’ home bubbles)? Tuesday morning, images of the entire iPhone 12 lineup and HomePod mini leaked just hours ahead of Apple’s “Hi, Speed” event.

With HomePod mini, Apple goes small, cheap and smart

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HomePod mini lives up to its name
HomePod mini offers a smaller and cheaper Apple smart speaker experience.
Photo: Apple

Apple took the wraps of the HomePod mini Tuesday, showcasing a pint-size smart speaker that promises high-end audio at a lower price than its big brother. But the most interesting parts might have nothing to do with music.

With Apple’s custom U1 ultra-wideband chip inside, the HomePod mini also can serve as an advanced hub for home automation. A new Intercom feature promises to connect family members wherever they are. And, in typical Cupertino fashion, the speaker will work closely with other Apple devices.

Like the larger HomePod, the small, round smart speaker comes wrapped in a mesh fabric. A backlit touch surface on the top offers volume controls and shines during Siri interactions.

The HomePod mini measures just 3.3 inches high by 3.9 inches wide, and weighs just 0.76 pounds. It packs one full-range driver and dual passive radiators, and it leans on what Apple calls “computational audio” to deliver high-quality audio out of this smaller form factor. Despite many of Apple’s glamor shots making it look totally wireless, the HomePod mini relies on a cord just like its big brother.

An experience ‘only Apple can deliver’

Long-time Apple fans might not be too shocked to hear that the $99 smart speaker will offer an experience “only Apple can deliver.”

What to expect from Apple’s ‘Hi, Speed’ event [Cult of Mac Magazine 370]

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Apple Hi, Speed event preview: Get a sneak peek at what's popping out of Apple's magic pipeline next week.
Get a sneak peek at what's popping out of Apple's magic pipeline next week.
Cover: Leander Kahney/Cult of Mac

The latest leaks and reporting give us a pretty convincing picture of what to expect – and what not to expect – at Apple’s big “Hi, Speed” event next Tuesday.

Plus, now we’re getting word of yet another Apple event possibly coming in November. Let’s hope the hardware hits just keep coming!

Catch up on all the latest Apple news and rumors in this week’s issue of Cult of Mac Magazine. It’s free, and it’s made to shine on your iOS device. Download it now!

You won’t believe the crazy camera rigs used to shoot Tiny World

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Tiny World making of: Turns out these tiny frogs are grapplers.
Turns out these tiny frogs are grapplers.
Photo: Apple TV+

New Apple TV+ nature docuseries Tiny World was definitely not shot on iPhone.

Documentarians who captured those pint-size critters’ everyday adventures show off some of their crazy camera rigs in a new behind-the-scenes video. And the photo gear looks absolutely crazy. The clip also shows off some of the incredible footage in the series, which debuted Friday on Apple TV+.

These Apple Fitness+ trainers will whip you into shape [Cult of Mac Magazine 369]

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Are you ready to get in shape from the comfort of your own home?
Are you ready to get in shape from the comfort of your own home?
Cover: Leander Kahney/Cult of Mac

When Apple Fitness+ arrives later this year, it will live or die on the motivational skills of its talented team of high-energy trainers. Our cover story this week offers introduces you to the pace-setting athletes Apple enlisted to whip us all into shape.

Plus, with iPhone 12 right around the corner, we’ve got more rumors to peruse. And with iOS 14 and watchOS7 already here, we’ve got some timely how-tos. All that good stuff comes wrapped up in this week’s issue of Cult of Mac Magazine. Download it for free and enjoy it on your iOS device, or get the links below.

Will Apple’s Oct. 29 earnings call bring another pandemic miracle?

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Apple Q4 2020 earnings on Oct. 29: When it comes to Apple earnings, CEO Tim Cook seems to have a reality-distortion field of his own.
When it comes to Apple earnings, CEO Tim Cook seems to operate a reality distortion field of his own.
Photo illustration: Cult of Mac

When Apple holds its fiscal Q4 2020 earnings call on Oct. 29, can the company deliver another pandemic miracle?

We’ll all find out at 2 p.m. Pacific that day, when Apple live-streams its earnings call. (Actually, we’ll undoubtedly find out a half-hour earlier than that, when Cupertino issues its press release outlining its quarterly results).

Following last quarter’s record-setting results, Wall Street will be waiting with bated breath to see if Apple once again found a way to spin gold amid the economic disaster caused by COVID-19.