Apple desperately needs to shake up its iPhone Pro colors. The brand-new iPhone 14 Pro — in the exotic-sounding “deep purple” color — actually looks like a dull gray in real life.
When Apple marketing chief Greg “Joz” Joswiak revealed the new deep purple color at last month’s Far Out product launch, I immediately thought of “Smoke on the Water.” I envisioned a bold hue that would actually look trippy and unique. And I thought maybe Cupertino’s brightest minds finally broke free from the iPhone Pro’s typically mundane color palette.
What was I smoking?