Google is raising YouTube Premium’s Family plan pricing in the US, Canada, and several other parts of the world. In the US, the YouTube Premium family plan will now cost $22.99 per month, up from $17.99.
YouTube’s Premium plan for families is getting a similar price hike in Canada, with the rate increasing from CA$17.99 to CA$22.99. The higher subscription prices will go into effect from November 21.
Get ready to pay more for YouTube Premium
In the UK, the family plan will cost £19.99 per month, up by £2. YouTube Premium Family plan subscribers in Japan will pay ¥2,280 for the service from the next billing cycle. A similar price hike has been implemented in some other parts of the world, but not all. For example, YouTube Premium pricing in India remains unchanged for individual and family plans.
In Argentina, Google has increased prices for individual and family plans, while in Turkey, the individual plan is getting more expensive. The higher prices are already applicable to new subscribers.
This is the first time since 2018 that YouTube Premium’s pricing has increased. YouTube has sent out emails to subscribers informing them of this change. YouTube Red family subscribers grandfathered into the $14.99/month plan are also affected by this change. Starting April 2023, they will have to pay $22.99/month for the service.
YouTube Premium removes ads and provides other benefits
YouTube’s email to its subscribers does not detail the reason behind the price hike. It only mentions that the subscription fee is going up so that it can “continue delivering great service and features.”
YouTube’s Premium plan lets you enjoy ad-free videos, background playback, and offline content viewing. Ad-free YouTube Music is also a part of the plan. With the family subscription, you can share the benefits with up to five family members or friends.
Apple recently jacked up App Store prices in Europe and other countries due to the stronger dollar. Google’s move could also come from a similar position: a stronger dollar and rising inflation.
Source: Reddit
