Limited-edition PowerBeats Pro mark NBA’s 75th anniversary


Would you pay $50 - $75 more for that NBA logo?
Would you pay $50 - $75 more for that NBA logo?
Photo: Beats by Dre

Apple subsidiary Beats by Dre said Thursday its new, limited-edition PowerBeats Pro earbuds will celebrate the NBA’s 75th anniversary, marked through the 2021-2022 season.

Designed in partnership with Canada-based brand and retailer Better, the new Powerbeats Pro are off-white and sport red and blue ear tips. The Beats logo goes head-to-head with the NBA logo on one bud and with the Better logo on the other.

PowerBeats Pro in ‘NBA75 Ivory’

“The latest collaboration between Beats and the NBA brings a mix of nostalgia and everlasting quality with Canadian-based brand and retailer Better Gift Shop to create a special edition set of Powerbeats Pro,” Beats wrote of the new set, called NBA x Better PowerBeats Pro.

The Canadian brand Better describes itself as a “gift shop to a fictional museum.”

Beats launched Powerbeats Pro in 2019. Powered by Apple’s H1 chip, they feature a fitness-focused design. Although they’re no longer the hot new rookie, they can still play. They’ve got good audio quality and AirPods-esque ease-of-use as part of Apple’s ecosystem. Beats later added Beats Studio Buds and Beats Fit Pro.

Beats is the official headphone partner for the NBA. The two signed a multi-year deal in 2018. They collaborate on NBA team-branded headphones and other projects.

Customers can order the NBA x Better Powerbeats Pro starting at 9 a.m. Pacific on Saturday, February 19 on the Beats website. While you can find regular PowerBeats Pro on sale for under $200, the NBA ones will set you back $249.

Price: $249

Where to buy starting February 19: Beats


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