Apple subsidiary Beats by Dre said Thursday its new, limited-edition PowerBeats Pro earbuds will celebrate the NBA’s 75th anniversary, marked through the 2021-2022 season.
Designed in partnership with Canada-based brand and retailer Better, the new Powerbeats Pro are off-white and sport red and blue ear tips. The Beats logo goes head-to-head with the NBA logo on one bud and with the Better logo on the other.
PowerBeats Pro in ‘NBA75 Ivory’
“The latest collaboration between Beats and the NBA brings a mix of nostalgia and everlasting quality with Canadian-based brand and retailer Better Gift Shop to create a special edition set of Powerbeats Pro,” Beats wrote of the new set, called NBA x Better PowerBeats Pro.
The Canadian brand Better describes itself as a “gift shop to a fictional museum.”
Beats launched Powerbeats Pro in 2019. Powered by Apple’s H1 chip, they feature a fitness-focused design. Although they’re no longer the hot new rookie, they can still play. They’ve got good audio quality and AirPods-esque ease-of-use as part of Apple’s ecosystem. Beats later added Beats Studio Buds and Beats Fit Pro.
Beats is the official headphone partner for the NBA. The two signed a multi-year deal in 2018. They collaborate on NBA team-branded headphones and other projects.
Customers can order the NBA x Better Powerbeats Pro starting at 9 a.m. Pacific on Saturday, February 19 on the Beats website. While you can find regular PowerBeats Pro on sale for under $200, the NBA ones will set you back $249.
Where to buy starting February 19: Beats