Apple highlights iPhone 13's brilliant battery life and durability in new ads

Apple highlights iPhone 13’s brilliant battery life and durability in new ads


iPhone 13 ad
Don't try this at home.
Photo: Apple

Apple this week dropped a pair of new ads for iPhone 13, highlighting its newest handset’s brilliant battery life and durability.

One of the one-minute clips shows iPhone 13 being used to film a boy during a day-long bike ride. The other shows the device being used as a toy, hammer, baseball bat and more by an energetic toddler.

Apple drops new iPhone 13 ads

Since the iPhone 13 series made its debut last September, most of Apple’s ads have focused on the flagship 13 Pro and 13 Pro Max models. It has heavily promoted their camera improvements, including Cinematic mode.

However, Cupertino’s latest commercials are for the more affordable iPhone 13. One, “Doin’ Laps,” highlights its outstanding battery life:

The other, “Run Baby Run,” shows off its durability by putting iPhone 13 in the hands of a lively toddler:

Both clips were uploaded to Apple’s official YouTube channel on Thursday and are likely to appear on TV screens soon.

A new film for Chinese New Year

Apple has also published a new film, shot on iPhone 13 Pro, to celebrate the Chinese New Year. “The Comeback,” directed by Zhang Meng, tells the story of “a father, a son and a forgotten village with an out-of-this-world dream.”

And, if you’re interested in how that film was made, there’s a (much shorter) video on that, too:

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