Apple stays strangely silent on most Apple Watch Series 7 prices

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Apple stays strangely silent on most Apple Watch Series 7 prices
How much does the 45mm Apple Watch Series 7 cost? No one but Apple knows for sure.
Photo: Apple

Apple Watch Series 7 launches Friday but pricing information for most configurations remains a mystery less than a day from the debut. All Apple has revealed so far is that the base model is $399.

If buyers don’t have this information until preorders begin, those who spend extra time deciding on a configuration might have to wait additional weeks to get their device.

Most Apple Watch Series 7 prices a mystery

At Apple’s October product event, the company announced, “Apple Watch Series 7 will start at $399.” And that’s the last it said about pricing for the product.

The 2021 watchOS device is on Apple’s website, but there’s no link to see the cost of the various configurations, as there normally is with products Cupertino has announced but is not yet taking orders for.

Series 7 comes in either 41mm and 45mm sizes. The $399 prices surely applies to the smaller version but no one outside of Apple knows what the price will be for the model with a larger display. On Series 6, jumping up size adds $30 but there’s no confirmation that will hold true for the 2021 version.

The base model is aluminum, but what the stainless steel or titanium versions will cost is unknown.

Get ready to quickly choose the right model

Supplies of Apple Watch Series 7 could be constrained. Tipster Jon Prosser warned recently, “I’m told that the first round of mass production started just under a month ago, so initial stock will be very limited.” So it’s going to be important to quickly put in an order Friday morning. Those who delay too much might find themselves waiting additional weeks for their wearable to arrive.

It’s would be wise for those planning a purchase to know ahead of time exactly what they want. But it’s like working blind because there’s no pricing information for most configurations mere hours before the launch.  Ordinarily, it would be possible at this point to enter a Watch configuration in the Apple Store app and save it. But not this time, and it’s not clear why not.

The likely result will be complaints from people who missed out on getting their Apple Watch Series 7 delivered on October 15 simply because they spent some time deciding if an upgrade to the larger screen and/or an alternate casing material was worth the extra cost.

And this comes just weeks after problems at the online Apple Store mucked up the launch of the iPhone 13.