On Thursday Warner Bros. launched its DC: Batman Bat-Tech Edition app for iOS, aimed at kids aged 6 to 12 (but who’s counting?). The app comes loaded with exclusive Batman content, mini-games, augmented reality (AR) filters and digital comic books.
“Batman is one of our most important franchises, so bringing together the DC and Warner Bros. Consumer Products teams to develop this app featuring his fan-favorite gadgets and crime-fighting tech was a chance for us to give fans yet another way to engage with a favorite DC Super Hero,” said Pam Lifford, president of WarnerMedia Global Brands and Experiences.
Batman AR app: immersive storytelling
The idea behind the app is to use AR to immerse users in narratives filled with Batman’s coolest technology. And of course they use it to help him fight crime. They join his team, the Knightwatch, and learn how to use his Bat-Tech in a 3D experience to help defend Gotham City from a world of trouble.
You probably already know who’s behind that trouble. We’re talking about the nefarious exploits of The Joker, The Riddler, Mr. Freeze and other DC super-villains.
Don’t forget the Batcomputer
With the help of the app’s AR storytelling features, kids can play mini-games, create and share photos using AR face filters and stickers, read exclusive digital comics, watch video content featuring Bat-Tech and even try their hand at using the Batcomputer. That’s the super computer storing Batman’s tech secrets.
In some of the games, users can drive the Batmobile, race the clock in Batarang Practice to see how many targets they can hit, and run and jump while using the Grapnel Launcher to avoid hazards.
The app, which supports 13 languages, connects to DCKids’ YouTube channel. It will launch the new “Batman Science Lab” series this fall to teach kids about real-world uses for Batman’s technology.
Warner Bros. plans to refresh the content frequently to keep things fun for the, uh, kids. Or whoever.
Price: free
Where to download: The App Store
