Many parts of the world are starting to open up again as the pandemic (hopefully) continues to subside. But video-conferencing apps, possibly the app category most associated with COVID-times, continue to ascend.
According to data from app analytics platform Sensor Tower, collective monthly active users of Zoom, Microsoft Teams, and Google Meet continued their surge in the first half of 2021. Usage was collectively 21x higher during the first half of 2019 than it was prior to the pandemic.
The report notes that:
“Although the top video conferencing apps have seen a slight dip in their installs when compared to 2Q20, recent adoption is still up when measured against pre-pandemic levels in Q1 2020. The cohort’s Q1 2021 installs were up 51 percent when compared to 1Q20, and Q2 2021 installs were up 35 percent when compared to the same period.”
The fact that videoconferencing apps remain enormously popular is no great surprise. Many workplaces are just starting to return to the office. Apple, for example, has asked that people return to the office in October.
But the “new normal” of working is likely to have big ramifications. Workplaces won’t return to their pre-COVID state any time soon. Many businesses are going to continue with remote working or, in Apple’s case, a form of hybrid working that still gives employees days working from home. As long as that continues, videoconferencing will continue to be a thing.
What has been your videoconferencing app of choice over the past year? Let us know your thoughts in the comments below.
Source: Sensor Tower