Larry David once played a verbose, neurotic app approval officer in a skit for Apple. But curb your enthusiasm (womp womp) … the video never aired. Clearly someone at Apple didn’t think it was pretty, pretty, pr-et-ty good enough to be shown to customers.
However, the video — apparently shot as a possible intro for 2014’s Worldwide Developers Conference — has been leaked online by Sam Henri-Gold of the dearly departed Unofficial Apple Archive, a former repository of Apple videos no longer around. While Henri-Gold only shared a snippet, the whole video was later posted to YouTube. Check it out below.
— Sam Henri-Gold (@samhenrigold) July 5, 2021
As Henri-Gold notes, the intro film featured Seinfeld and Curb Your Enthusiasm co-creator David, alongside comedian and actor J.B. Smoove and Snap CEO Evan Spiegel.
It’s not clear why Apple decided to go a different direction in the end. Although Apple has used comedic WWDC intros in the past, in 2014 it went with a more serious one showing developers talking about the importance of, well, developing.
The fact that this Larry David skit comes in at 10 minutes suggests this may not be the completed cut. (Apple would never run a 10-minute intro to WWDC.) It’s possible Apple could have planned to release it online as a complete short film. (The company did that in the past with other Apple-centric videos.) However, that didn’t happen, either.
Larry David: Apple fan?
I don’t know whether David is an Apple fan. His former collaborator Jerry Seinfeld most certainly was, however. Macs appear in Jerry’s apartment in virtually every episode of Seinfeld, making the actor one of the world’s most famous Apple fanboys. (Ironically, Seinfeld later made a commercial for Microsoft deemed so bad that the company pulled them after a few weeks. That’s despite paying Seinfeld a reported $10 million to participate.)
Personally, I’d be all for more installments of Larry David: app approval officer. Even low-grade Larry David is a world better than no Larry David!
What do you think? Let us know your thoughts in the comments below.