Superstition won’t change Apple’s naming scheme for iPhone 13


Triskaidekaphobia is fear of the number 13.
Betting against the iPhone 13? Not so fast!
Photo: Cult of Mac

Apple’s new iPhone, set to launch in fall, will be named the iPhone 13, says a report from the Economic Daily News, published Monday.

Given that last year’s iPhone was named the iPhone 12, it may not sound much of a surprise to hear that it’s successor is named the iPhone 13. However, guessing the name of this year’s handset upgrade has proven surprisingly tricky.

There was a time when Apple would alternate full number versions of the iPhone (the iPhone 4, 5, 6 etc.) with incremental “s” versions. These normally added smaller updates, without changing the physical design too much. Things have gotten a bit less predictable in recent years, though. The iPhone 7 was followed by the iPhone 8, which arrived the same year as the iPhone X. The iPhone X then gave way to the iPhone XR and XS. Those were replaced by the iPhone 11, then the iPhone 12, and this year… the iPhone 13, apparently.

Unlucky number 13

One reason for doubting Apple would go for the iPhone 13 name is the superstitious element of it. A recent survey suggested that 74% of people (at least, those asked) think Apple’s next iPhone should be called something other than iPhone 13. A fear of the number 13 could, they said, stop 1 in 5 potential customers from buying the smartphone.

At least based on today’s report, Apple’s not being swayed though. The report suggests that Apple will market the phone under the name of iPhone 13. It also reiterates previous reports, suggesting there will be four phones: an iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. As usual, Foxconn will be manufacturing the bulk of these, aided by Pegatron.

Previous rumors have suggested the iPhone 13 series will come with a faster A15 chip, smaller notch, ProMotion display for the Pro models, bigger battery, new matte black color option, LiDAR on all models and a possible 1TB storage option.

As far as naming, my favorite idea would be for Apple to ditch the numbering altogether and just call the new phone the “iPhone.” But it seems that may not yet be on the cards.

What do you think Apple should call its new iPhone? Let us know your thoughts in the comments below.

Source: UDN