Nintendo’s mobile game Mario Kart Tour has surpassed 200 million downloads and $200 million in lifetime revenue, a new report from app analytics firm Sensor Tower says.
The United States remains the biggest market for Mario Kart Tour, representing 37.4 million downloads and $76 million in revenue across iOS and Android. According to Sensor Tower, Google Play makes up 56.2% of global installs, compared to 43.8% on iOS. However, the App Store comes out on top in generating revenue — making up a whopping 63.4% of total lifetime spending.
Sensor Tower‘s report details the spectacular success of Mario Kart Tour:
“The wildly popular franchise had a stellar start to life on mobile, racing past 100 million downloads and racking up $17.8 million in its first 11 days following its official launch on September 25, 2019. It surpassed its first $100 million in just less than six months, powered by the title’s Gold Pass subscription, available for $4.99 per month, which enables players to obtain more in-game rewards such as Gold Gifts and access to 200cc races.”
Mario Kart Tour is a big money-maker for Nintendo
The game’s big success does not come as a massive surprise. Mario Kart is a beloved franchise. And, while this is pure theory on my part, the similarities in values between Nintendo and Apple as companies — beautiful hardware, excellent quality control, innovation — would suggest that there may be a crossover in audience.
I wasn’t initially a big fan of Mario Kart Tour on iOS. However, the game’s developers continued to expand and improve it over time. Most notably, they added a shedload of new characters and a cavalcade of revolving courses, themed to different events throughout the year.
It isn’t Nintendo’s biggest mobile hit to date, though. (That would be Fire Emblem Heroes.) It also doesn’t come close to touching the money-printing giant that is Pokémon Go. Last year, Pokémon Go earned more than $1 billion — while lifetime revenues soared well past $4.2 billion globally.
You can download Mario Kart Tour for free from the App Store. Yes, the game features in-app purchases, but these aren’t necessary for you to enjoy it.
Source: Sensor Tower