iPhone models made up a massive 6 out of 10 of the top-selling smartphones in January 2021, according to a report from Counterpoint Research.
The report suggests that the top-selling handset was the regular iPhone 12, followed in short succession by the iPhone 12 Pro Max and iPhone 12 Pro.
The iPhone 12 mini, largely considered to be the weakest-selling of the iPhone 12 series, also made the list — although it ranked below the iPhone 11. The 2020 iPhone SE rounded off the list in tenth place. The only non-Apple handsets were the sub-$150 Xiaomi Redmi 9A and Redmi 9, and Samsung’s Galaxy A21s and A31.
Counterpoint Research notes the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max made up 71% of Apple’s total sales for January. It continues:
“There was a pent-up demand for 5G upgrades within the iOS base which, along with strong carrier promotions, resulted in robust sales for the iPhone 12 series. Besides, Apple launched the new iPhone series later than the usual date, resulting in strong demand for these models spilling over into January.”
Apple dominates the rankings
Apple dominating the list of top-selling smartphones is no surprise. Things have been that way since 2007 when Apple started selling its own handsets. However, the current generation iPhone 12 series has been a particularly big hit for Apple. Research firm Flurry Analytics previously suggested the iPhone 12 enjoyed a stronger launch than any iPhone in the past three years. The iPhone also supposedly made up nine of the top 10 handsets activated on Christmas Day in the U.S. This week, it was reported that Apple manufacturer Foxconn just enjoyed a great financial quarter, with the iPhone singled out as a big reason for this.
Counterpoint’s research does, of course, focus on smartphone sales from the best part of three months ago. But I’d be surprised if things have changed much in the time since. Apple is onto a big winner with the iPhone 12 series, and that doesn’t look likely to slow down any time soon.
Source: Counterpoint Research