Apple turned to country music legend Dolly Parton, Squarespace and the Super Bowl to promote Shazam and a new deal on Cupertino’s streaming music service.
You can use Shazam when listening to Parton’s just-released 5 to 9 advertisement to get five free months of Apple Music. That’s two months more than the usual offer.
Working 5 to 9
The ad, about building a Squarespace website to promote your side hustle, first played during Sunday’s Super Bowl broadcast. It’s a joke based on Parton’s classic movie 9 to 5.
Or just install Shazam
Obviously, a big part of Apple’s goal is to get more people to install Shazam, an app that listens to a song being played and identifies it. Those installing the app for the first time get five free months of Apple Music without listening to 5 to 9.
And, of course, Apple’s other goal for the promo is that people will sign up for a subscription to Apple Music after listening free for five months. That’s why both Shazam promos are only available to new users. Once the free trial runs out, an individual Apple Music subscription costs $9.99 a month.