Apple turned to country music legend Dolly Parton, Squarespace and the Super Bowl to promote Shazam and a new deal on Cupertino’s streaming music service.
You can use Shazam when listening to Parton’s just-released 5 to 9 advertisement to get five free months of Apple Music. That’s two months more than the usual offer.
Working 5 to 9
The ad, about building a Squarespace website to promote your side hustle, first played during Sunday’s Super Bowl broadcast. It’s a joke based on Parton’s classic movie 9 to 5.
To take advantage of the promotion in the ad, just use Apple’s free Shazam app when watching the ad on Squarespace’s website.
Or just install Shazam
Obviously, a big part of Apple’s goal is to get more people to install Shazam, an app that listens to a song being played and identifies it. Those installing the app for the first time get five free months of Apple Music without listening to 5 to 9.
The iPhone-maker purchased Shazam’s developer back in 2018. The app remains completely free to use. And it’s even built into iOS and iPadOS, though that version doesn’t support this promo.
And, of course, Apple’s other goal for the promo is that people will sign up for a subscription to Apple Music after listening free for five months. That’s why both Shazam promos are only available to new users. Once the free trial runs out, an individual Apple Music subscription costs $9.99 a month.
